Senior Field Marketing Manager

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Develop and implement regional field strategies aligned with pipeline and revenue objectives in collaboration with Sales leadership.

• Plan and manage trade shows, executive dinners, customer roundtables, and plant tours from start to finish.

• Coordinate with Sales on targeted accounts, outreach before events, and follow-up after events.

• Collaborate with Product Marketing and Digital teams on messaging as well as paid, email, and web initiatives.

• Leverage AI for account research, targeting, personalization, follow-up, and program evaluation.

• Provide reports on channel performance, emphasizing sourced and influenced pipeline.

• Oversee agency and vendor partnerships, budgets, and timelines.

• Convey customer and field insights to the wider marketing team.

⛳️ Requirements

• Over 5 years of experience in B2B field marketing with events and programs that have generated measurable pipeline.

• Strong understanding of manufacturing, including knowledge of plant floor teams and operations, as well as quality and maintenance decision-makers.

• Practical event experience, encompassing strategy, budgeting, logistics, and on-site execution.

• Genuine passion for AI, with demonstrable examples of its integration into work processes.

• Proficiency with Salesforce and marketing automation tools.

• Familiarity with attribution and funnel metrics.

• Excellent written and verbal communication skills, including the ability to engage with executives.

• Willingness to travel up to 30% of the time.

🏝️ Benefits

• Marketing Bonus Plan

• Medical coverage

• Dental coverage

• Vision coverage

• 401(k) plan with company match

• Short-term disability coverage

• Long-term disability coverage

• Life insurance

• Paid time off

• Parental leave

• Flexible spending accounts

• Employee assistance program