Senior Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee Onyx's yearly calendar of field events.

• Prioritize initiatives that enhance the pipeline at every stage of the funnel.

• Take ownership of the strategy for tier 1 national conferences, regional road shows, and events hosted by Onyx.

• Establish success metrics and create reporting frameworks to monitor ROI.

• Execute significant cybersecurity conferences, including Black Hat and RSA.

• Manage booth logistics, sponsorship deliverables, speaking submissions, vendor relationships, and on-site coordination.

• Collaborate with product marketing on messaging and positioning strategies.

• Design and implement regional programs alongside field sales teams.

• Plan and produce executive roundtables, prospecting events, and customer experiences.

• Create scalable regional event playbooks.

• Produce channel marketing events in conjunction with the channel team.

• Partner with Account Executives and Sales Development Representatives to generate and expedite the pipeline.

• Work with demand generation and content teams to formulate campaign strategies.

• Lead pre-event outreach, on-site engagement, and post-event follow-up activities.

• Manage field marketing budget forecasting, tracking, and optimization of spending.

• Handle vendor and agency relationships, including contract negotiations and procurement.

• Ensure accurate event data is maintained in CRM/MAP for pipeline attribution.

⛳️ Requirements

• 7+ years of experience in field marketing.

• A minimum of 2–3 years in B2B cybersecurity, cloud technologies, or B2B SaaS.

• Demonstrated success in managing major industry events such as RSA and Black Hat from strategy to execution.

• Experience working as a sole operator or within a small team.

• Strong instincts for sales partnership and a solid understanding of pipeline and revenue.

• Exceptional project management skills, capable of managing multiple events simultaneously.

• Experience overseeing field marketing budgets in a startup or high-growth environment.

• Proficient in marketing and sales tools, including Salesforce.

• Willingness to travel approximately 30–40% for events across the US.

🏝️ Benefits

• Remote work model.

• Unlimited PTO.

• Paid holidays and sick time.

• Health, dental, vision insurance, and wellness benefits.

• Equity participation.

• Home-office setup stipend.

• Competitive salary.

• Performance-based incentives.