Senior Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish the foundation for Nightfall's field marketing, which includes developing strategy, creating an annual calendar, devising a budget model, and implementing event measurement processes.

• Set targets for pipeline and meetings for each program and report outcomes against quarterly and annual objectives.

• Monitor cost per meeting, cost per opportunity, and pipeline per event using Salesforce.

• Oversee Nightfall's participation at Black Hat and RSA Conference, including managing booth presence, sponsorships, pre-event outreach, executive meetings, and follow-up activities.

• Organize CISO and practitioner events such as the Innovate series, dinners, roundtables, and various regional field events.

• Collaborate with account executives, sales leaders, and channel partners on account lists, outreach initiatives, and transitions.

• Utilize AI tools like Claude for event research, outreach efforts, follow-up, and reporting tasks.

• Negotiate sponsorship agreements, manage agencies and vendors, and coordinate staffing, promotional items, and collateral with the marketing team.

⛳️ Requirements

• Experience in field marketing within the cybersecurity sector, particularly in data security, DLP, or a related field, targeting CISOs and security teams.

• Proven ability to establish a field marketing function or program from the ground up within a startup, preferably at a Series A to C company of comparable size.

• Hands-on experience managing significant security conferences such as Black Hat and RSA Conference, along with regional executive events.

• Demonstrated track record of owning sourced pipeline and booked meetings, with ROI proven through events and channels.

• Experience in partner and channel co-marketing initiatives.

• Proficiency in using Salesforce to create campaigns, track attribution, and generate reports.

• An AI-focused mindset and experience with tools like Claude or similar to enhance and expedite work processes.

• Experience working closely with sales teams to promote attendance, facilitate follow-up, and advance opportunities.

• Willingness to travel to events, including Black Hat and RSA Conference.

🏝️ Benefits

• Bonus opportunities (for applicable roles).

• Comprehensive benefits and perks, to be detailed in the offer letter.

• Stock options, to be specified in the offer letter.