Senior Field Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement Booksy’s field marketing strategy for the US market.

• Create a robust local brand presence through direct visits to salons and barbershops, local gatherings, and community outreach initiatives.

• Oversee the complete execution and logistics for significant beauty and barber trade shows and industry expos.

• Generate a high volume of merchant leads and facilitate live platform sign-ups.

• Collaborate with US Sales teams on joint marketing ventures with regional beauty supply distributors, product brands, and beauty schools.

• Customize field activities and messaging specifically for barbershops, nail salons, hair salons, and other unique sectors.

• Identify, recruit, and foster relationships with influential beauty professionals, barbers, and stylists to serve as brand advocates.

• Build and nurture local online and offline communities of providers.

• Create social selling toolkits and playbooks for ambassadors and sales personnel.

• Leverage ambassador relationships and community initiatives to enhance local referral networks and affiliate programs.

• Manage US provider acquisition efforts on-site and report directly to the US Country Manager.

⛳️ Requirements

• Extensive hands-on experience in executing field marketing campaigns, trade shows, and local activations, preferably within the US beauty, wellness, or SMB sectors.

• Proven track record of closely partnering with sales representatives to align field activities with pipeline growth and successful account closures.

• Demonstrated ability to build influencer and ambassador programs, engage with local communities, and implement social selling strategies to enhance product adoption.

• Experience in fast-paced B2B SaaS environments targeting SMBs, or in multi-sided marketplace settings.

• Must reside in the US and be available to work Eastern Time hours.

🏝️ Benefits

• Remote work with flexible scheduling options.

• Comprehensive health, dental, and vision insurance coverage.

• Company-sponsored short-term disability insurance.

• $25,000 in basic life insurance provided by the company.

• Optional long-term disability coverage available.

• 401(k) plan with employer matching contributions of 50% up to 6%, paid annually, with a three-year vesting period.

• Unlimited paid time off (PTO) for exempt employees, subject to manager approval.

• 12 weeks of paid parental leave.

• Access to an Employee Assistance Program (EAP).

• Optional pet insurance available through Fetch.

• $50 monthly credit for services in the Booksy app.

• Everyday discounts available through PerkSpot.