Senior Field Marketing Events Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the global industry events strategy from start to finish, encompassing vision, prioritization, and investment methodology.

• Establish the company’s strategic approach for trade shows, regional customer gatherings, executive initiatives, and partner activations in AMER and EMEA.

• Guide and nurture direct reports through objective setting, coaching, and skill development.

• Develop and refine a global event portfolio that aligns with global strategy, brand guidelines, and local market demands.

• Define and monitor KPIs and reporting standards for the global industry sector.

• Collaborate with senior leaders in Sales, Marketing, and Product to ensure event alignment with pipeline and demand-generation goals.

• Manage global event budgets in partnership with Finance and Procurement, including planning, approvals, and reconciliation processes.

• Ensure regional teams adhere to budgetary constraints.

• Evaluate both qualitative and quantitative portfolio performance and advise on future strategies.

• Act as a trusted advisor and escalation point for senior stakeholders.

⛳️ Requirements

• Over 8 years of experience in field marketing, event marketing, or experiential marketing, including a background in leading global or multi-region event portfolios.

• A proven history of building and scaling a global event portfolio while establishing measurement frameworks to assess output and ROI.

• At least 2 years of direct people management experience, demonstrating success in developing managers and enhancing team capabilities for independent execution.

• Proven ability to work cross-functionally at a senior level with Marketing, Sales, Field Marketing, Finance, Procurement, and external vendors or agencies across various regions.

• Strong ability to function at both strategic and executional levels.

• Highly organized, with a record of managing competing regional priorities and adapting to shifting requirements on a large scale.

• Proactive and adaptable in solving problems in a fast-evolving, multi-region environment.

• Willingness to travel up to 30% of the time.

• Experience in the tech/SaaS industry.

• Familiarity with CRM and marketing automation tools, such as Salesforce and Marketo.

• Experience with technology platforms such as Splash and Rainfocus.

• Proficiency in Google Suite.

• Adequate knowledge of English for professional verbal and written communication.

🏝️ Benefits

• Comprehensive health, life, and disability insurance.

• Commute subsidy.

• Employee stock ownership.

• Competitive retirement/pension plans.

• Generous vacation and personal days.

• Leave and family-care programs for new parents.

• Office food snacks.

• Mental Health and Wellbeing programs and support.

• Employee Resource Groups.

• Global Employee Assistance Program.

• Training and development programs.

• Volunteering and donation matching program.

• Equity awards.

• Participation in company incentive plans, including annual discretionary bonuses or sales commissions.