Senior Field Marketer – LATAM

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Collaborate with the demand generation team and sales leaders to create regional marketing strategies.

• Strategize, plan, and implement regional field marketing campaigns and events.

• Generate high-quality leads and enhance pipeline growth.

• Develop targeted account-based marketing initiatives through multi-channel digital programs, including website personalization, gifting, and conversational email.

• Organize, execute, and manage regional events, ancillary events, user forums, executive roundtables, and dinners.

• Work closely with campaign strategy, sales, product marketing, and solution marketing teams.

• Monitor and evaluate program performance using essential metrics.

• Deliver regular ROI reports and data-driven insights for program enhancement.

⛳️ Requirements

• A minimum of three years in B2B marketing.

• At least two years of experience in field marketing.

• Demonstrated ability to enable and collaborate with sales to meet revenue targets.

• A customer experience-first approach.

• Experience in developing and executing successful marketing programs across various tactics and technologies, on time and within budget.

• Exceptional written and verbal communication skills.

• Strong project management skills across functions.

• Capability to influence, inspire, and mobilize team members and business partners without direct authority.

• Ability to build trust and reach consensus throughout the organization.

• Preferred: experience with account-based marketing (ABM) strategies and platforms.

• Preferred: proficiency in marketing automation tools and CRM systems.

• Preferred: strong analytical skills in data.

• Preferred: experience in managing regional marketing budgets and optimizing expenditures to maximize ROI.

• Preferred: knowledge of data privacy regulations and compliance requirements relevant to field marketing initiatives.

🏝️ Benefits

• Access to career development resources.

• Participation in wellbeing programs.

• Engagement in innovation practices.

• A diverse, employee-focused workplace culture.

• Support for employee initiatives and giving campaigns by the company.