Senior Event Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of the complete event portfolio, experience, and execution model for the Higher Education and K-12 markets.

• Develop and sustain the annual event strategy and calendar informed by buyer and influencer insights.

• Discover and secure speaking engagements with key institutional decision-makers.

• Conceptualize, establish, and expand the event function and operational framework.

• Direct pre-event planning, onsite experiences, and post-event follow-up activities.

• Oversee objectives, audience/account targeting, logistics, promotion, booth/environment design, staffing, programming, reporting, lead handoff, and nurturing.

• Collaborate with speakers and content creators on sessions, booth materials, collateral, messaging, and product positioning.

• Work alongside Sales and Customer Success for staffing, preparation, enablement, and account-based event outreach.

• Revamp event workflows utilizing AI, content production, attendee/account targeting, and post-event analytics.

• Supervise a Coordinator and an external operations/logistics agency.

• Manage vendor relationships, including venues, production, booth/signage, promotional items, registration, and lead-capture platforms.

• Negotiate vendor scopes while ensuring budget adherence and timeline accountability.

• Oversee and control the events budget and prioritize investments.

• Collaborate with Brand, Product Marketing, and Marketing Operations teams.

• Supervise lead capture, routing, attribution, and reporting systems.

• Present event performance and ROI metrics to marketing and sales leadership.

• Foster continuous improvement by assessing what to scale, modify, or eliminate.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or a related discipline.

• Over 7 years of experience in B2B event marketing.

• Proven experience in developing or significantly expanding an event program from inception.

• Preferred experience in higher education, K-12, or healthcare sectors.

• Demonstrated success in managing the complete event lifecycle for both owned and third-party events.

• Experience overseeing an agency or outsourced operations partner.

• Proven ability to manage multiple vendor relationships concurrently.

• Experience in people management or a demonstrated readiness to manage and mentor a direct report.

• Proficient in using AI tools relevant to marketing/event workflows, including content generation, research, targeting, and reporting.

• Possess a growth marketing mindset with the capability to test, measure, and iterate.

• Familiarity with Salesforce and marketing automation/ABM platforms such as HubSpot and 6sense.

• Knowledge of event technology such as Zuant and Goldcast or similar tools.

• Strategic and hands-on operational skills with strong creative, execution, project management, and time management abilities.

• Excellent collaborative communication skills and the ability to navigate ambiguity in a dynamic, growth-stage environment.

🏝️ Benefits

• Paid Company Holidays

• No work on your birthday

• Flexible PTO

• Volunteer Time Off (VTO)

• Variable bonus eligibility on a quarterly basis

• Company-sponsored Health Insurance (Medical, Dental, Vision)

• Pet Insurance

• Company-paid group Life Insurance

• Company-paid Short Term Disability

• Concierge benefit support services

• 401(k) with employer match

• Free access to TimelyCare virtual medical and mental health support

• Mission-Driven Purpose with a Supportive Team Culture