Senior Email Marketing Analyst

This is a fully remote position, open to applicants in District of Columbia, +1 more state.

📋 Description

• Strategize, implement, and evaluate comprehensive email marketing campaigns, encompassing email design, audience segmentation, landing page creation, and distribution.

• Design and oversee email campaigns utilizing marketing automation and email service platforms such as Vuture or comparable tools.

• Formulate and execute audience segmentation and targeting strategies.

• Create, modify, and publish content and landing pages using a content management system.

• Conduct A/B testing to enhance open rates, click-through rates, bounce rates, and unsubscribe rates.

• Track campaign performance and offer insights and recommendations for improving KPIs and overall campaign effectiveness.

• Collaborate with internal teams to ensure email and landing page content aligns with brand standards and business goals.

• Uphold CRM data standards, naming conventions, and governance procedures.

• Carry out regular data audits, cleansing, and validation processes.

• Work alongside marketing, business development, and operations teams to address data issues and enhance data usability.

• Document data processes, standards, and best practices meticulously.

• Generate and maintain reports and dashboards that track email campaign performance, audience engagement, and CRM data integrity.

⛳️ Requirements

• Bachelor’s degree in marketing, communications, or a related field along with 5+ years of relevant experience.

• Proven experience in managing email marketing campaigns using marketing automation or email service platforms.

• Familiarity with CRM systems, demonstrating accountability for data quality or stewardship.

• In-depth understanding of email marketing best practices, segmentation techniques, and performance metrics.

• Strong project management capabilities with the ability to juggle multiple priorities under tight deadlines.

• Exceptional attention to detail and a strong commitment to data accuracy and quality.

• Excellent written and verbal communication skills.

• Experience with CMS platforms (Sitecore preferred).

• Familiarity with marketing automation tools (e.g., Vuture, Marketo, Pardot) is an added advantage.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• 401(k) retirement plan

• Paid Time Off (PTO)

• Potential eligibility for an annual bonus