Marketing Analyst

This is a fully remote position, open to applicants in Serbia.

📋 Description

• Evaluate the effectiveness of both paid and organic marketing channels as well as specific campaigns.

• Suggest the distribution of paid marketing budgets across various channels and campaigns.

• Create and sustain dashboards that track acquisition performance and conversion funnels.

• Analyze funnel drop-offs and pinpoint opportunities to enhance acquisition and conversion rates.

• Examine marketing data discrepancies to enhance the accuracy and dependability of reports.

• Oversee marketing attribution and assist in resolving measurement gaps and challenges.

• Plan, initiate, oversee, and assess A/B and A/B/n experiments in partnership with the team.

• Act as a data-informed consultant for the cross-functional Demand and Supply team.

• Clearly articulate findings and recommendations.

• Support the scaling of acquisition while ensuring a strong return on marketing investment and efforts.

⛳️ Requirements

• Over 2 years of experience in a Marketing Analyst role.

• Proficient in analyzing marketing performance and web conversion funnels.

• Strong skills in SQL, Python, and data analysis libraries in Python.

• Familiarity with BI tools and dashboard creation; experience with Tableau is preferred, though other systems are acceptable.

• A solid understanding of statistics and probability, with the ability to apply these concepts to business inquiries and experiments.

• A structured method for problem-solving.

• A sense of ownership and follow-through, with the capability to prioritize tasks based on their business impact.

• Clear communication and an evidence-based approach to making decisions.

• Proficiency in Russian.

• English proficiency at a B2 level or higher.

• Skilled in utilizing LLMs in daily tasks and critically assessing their outputs.

• Willingness to work during CET/CEST overlapping hours.

• Comfortable operating under a long-term B2B contractor model using personal equipment.

• Experience with Google Analytics and Google Tag Manager is a plus.

• Background in B2C products or services is an advantage.

🏝️ Benefits

• Competitive salary and clear opportunities for advancement.

• Health insurance coverage after the probationary period.

• Compensation for sports and wellness activities.

• Opportunities for career progression.

• Personalized English language lessons through Preply.

• 19 working days of vacation annually.

• 3 additional wellness days.

• Paid sick leave for the first 5 working days.

• Thoughtful gifts for significant life events.

• Fully remote, long-term B2B collaboration.