Marketing Analyst, Global Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee comprehensive performance analytics for worldwide demand generation initiatives, encompassing ABM, paid media, email, eCommerce, and events.

• Create analytical frameworks that link marketing activities to pipeline, revenue, customer engagement, and overall business outcomes.

• Develop and sustain sophisticated dashboards and reporting solutions utilizing Power BI and Salesforce.

• Track and assess full-funnel performance metrics, including MQL-to-SQL conversion, pipeline velocity, cost per lead, customer engagement, and revenue attribution.

• Evaluate campaign and audience data across various platforms including Salesforce, Demandbase, Eloqua, Google Ads, LinkedIn Campaign Manager, Microsoft Advertising, and others.

• Spearhead the automation of regular reporting processes, such as monthly reports, quarterly business reviews, and executive presentations.

• Implement scalable reporting methodologies to enhance accuracy, consistency, efficiency, and accessibility for global marketing teams.

• Keep an eye on global market trends, industry shifts, customer behavior, and regulatory changes.

• Conduct competitive intelligence assessments related to product launches, pricing, partnerships, positioning, and go-to-market strategies.

• Transform competitive and market intelligence into actionable insights for marketing and commercial leaders.

• Lead and assist in market sizing and opportunity analysis, including TAM, SAM, SOM, segmentation, and market share modeling.

• Integrate voice-of-customer data, field insights, third-party research, and internal data to pinpoint market opportunities and unmet customer needs.

• Identify emerging trends, whitespace opportunities, and shifts in customer purchasing behavior.

• Provide expertise in marketing data quality, account segmentation, CRM hygiene, campaign member accuracy, and reporting standards.

• Develop and maintain audience segmentation frameworks that support ABM and targeted marketing strategies.

• Design and enhance automated data workflows that connect marketing platforms, CRM data, and business intelligence tools.

• Collaborate with Sales, Finance, Marketing Operations, IT, and regional marketing teams to establish data definitions, attribution methodologies, and reporting standards.

• Act as a senior analytical partner to marketing and commercial leaders regarding campaign strategy, portfolio priorities, resource allocation, and investment decisions.

• Assist in annual planning, long-range forecasting, and budgeting processes through market, customer, and marketing performance analysis.

• Create executive-level presentations that translate complex data into business implications and recommendations.

• Offer analytical guidance to cross-functional and regional stakeholders.

• Drive continuous improvement in marketing analytics, reporting, data quality, and automation.

• Manage multiple complex analytical projects with considerable autonomy across a global organization.

⛳️ Requirements

• Bachelor's degree in Business, Marketing, Data Analytics, Economics, or a related discipline.

• 8+ years of professional experience in marketing analytics, marketing operations, business intelligence, data analysis, market intelligence, or a similar analytics-focused position.

• Practical experience with Salesforce CRM, including reporting, campaign data, and data import/export workflows.

• Proven experience using Microsoft Power BI to create dashboards and reporting solutions from various data sources.

• Familiarity with a marketing automation platform such as Eloqua, Marketo, or HubSpot.

• Experience analyzing marketing performance across diverse channels, including paid search, display, social media, email, eCommerce, or events.

• Background in analyzing marketing funnels, pipeline, campaign performance, or revenue attribution data.

• Proficient in working with large datasets using Excel and SQL.

• Experience in developing recurring reports, dashboards, and analytical deliverables for business or executive stakeholders.

• Ability to translate complex quantitative and qualitative data into actionable business insights.

• Experience managing multiple analytical projects or workstreams with cross-functional stakeholders.

• Strong analytical and problem-solving capabilities.

• Excellent written and verbal communication skills.

• Capability to independently prioritize, meet deadlines, and deliver results in a global, cross-functional environment.

• Preferred: experience with account-based marketing platforms such as Demandbase, 6sense, or Terminus.

• Preferred: experience using Python or similar scripting tools for data analysis, workflow automation, or reporting automation.

• Preferred: experience supporting global or multi-region marketing organizations across North America, EMEA, LATAM, or APAC.

• Preferred: B2B marketing or demand generation experience in food safety, animal health, diagnostics, life sciences, or another technical or regulated industry.

• Preferred: experience conducting market sizing, segmentation, competitive intelligence, or market share analysis.

• Preferred: experience developing or supporting marketing attribution methodologies.

• Preferred: experience building audience segmentation frameworks for ABM or targeted marketing initiatives.

• Preferred: experience automating recurring reporting or replacing manual processes with scalable data workflows.

• Preferred: experience aiding annual planning, forecasting, budgeting, or strategic investment decisions through analytics.

• Preferred: experience presenting analytical outcomes and recommendations to senior business leaders.

• Preferred: experience with tools or platforms such as GA4, Optimizely, or Jira.

🏝️ Benefits

• Medical, dental, and vision coverage commencing on the first day of employment.

• 401(k) plan with company match.

• Paid Time Off (PTO).

• Opportunities for career advancement, including tools, training, and support.

• Meaningful work that impacts customers, communities, and the world.

• A collaborative culture that values innovation, respect, teamwork, and continuous improvement.