Performance Marketing Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the daily execution, enhancement, and evaluation of sanctioned paid media campaigns across Google Ads, Meta, and various digital advertising platforms.

• Establish approved campaign frameworks, target audiences, and targeting strategies; compose ad copy; and set up UTM parameters and conversion tracking.

• Track full-funnel performance metrics, including expenditure, CPC, CTR, cost per consultation, consultation-to-fit conversion rates, CAC, and other vital business KPIs.

• Evaluate the performance of campaigns, ad groups, keywords, audiences, creatives, geographic locations, and placements to uncover opportunities for optimization.

• Assist with campaign launches, ongoing enhancements, budget monitoring, recommendations, and troubleshooting on platforms.

• Supply performance data and campaign insights to aid Marketing leadership in managing external media and creative vendors.

• Create and uphold performance reporting across paid media channels, the website, organic search, and other digital platforms.

• Utilize GA4, Google Tag Manager, Looker/Tableau/Power BI, Supermetrics, and advertising platform reports to assess acquisition and conversion performance.

• Maintain UTM standards, campaign tracking, and attribution methods.

• Convert intricate performance data into actionable insights, recommendations, and strategies for Marketing leadership and stakeholders.

• Prepare monthly and quarterly performance reports.

• Execute and evaluate approved A/B tests across advertising, landing pages, website experiences, messaging, and other customer interaction points.

• Assess test outcomes using relevant statistical and performance metrics.

• Investigate user behavior and conversion pathways to enhance engagement and conversion rates.

• Collaborate with the website developer and internal teams on landing page, website, and conversion-rate optimization projects.

• Review website and landing page performance, user behavior, organic search, and overall user experience.

• Assist with website launches, tracking implementations, and endorsed performance enhancements.

• Offer performance insights and feedback on campaign headlines, ad copy, calls to action, and supporting messaging.

⛳️ Requirements

• Bachelor's degree in marketing, marketing analytics, business, statistics, or a related discipline.

• A minimum of 2 years of experience in performance marketing, digital marketing, marketing analytics, or a related area.

• Practical experience managing Google Ads and Meta Ads campaigns.

• Strong analytical skills with the capacity to interpret extensive or complex datasets and translate insights into business recommendations.

• Familiarity with GA4, Google Tag Manager, UTM tracking, attribution, and marketing performance reporting.

• Experience with marketing analytics or visualization platforms like Power BI, Tableau, Looker, or similar tools is preferred.

• Background in A/B testing, conversion-rate optimization, and performance measurement.

• Solid understanding of digital marketing funnels, customer acquisition, conversion metrics, and marketing KPIs.

• Excellent written and verbal communication abilities, with the skill to convey analytical findings to non-technical stakeholders.

• Comfortable managing highly tactical projects, from campaign execution and data analysis to reporting and recommendations for Marketing leadership.

• Demonstrates strong intellectual curiosity and a self-starter attitude; enthusiastic about testing, learning, questioning assumptions, and continuous improvement.

• Familiarity with SEO, display advertising, and emerging digital marketing channels is advantageous.

• Experience with SQL, data visualization, or marketing data engineering is a bonus.

• Must reside in the United States.

• Must be authorized to work for any employer in the U.S.; visa sponsorship is not available.

🏝️ Benefits

• Medical, Dental, and Vision Insurance

• 401k Retirement Plan with matching

• 18 Days Paid Time Off plus 7 company-paid Holidays

• Life Insurance

• Short/Long Term Disability Insurance

• Company provided laptop