Marketing Analytics Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Evaluate marketing effectiveness across Google Ads, SEO, website, social media, and various digital platforms

• Recognize and rectify underperforming Google Ads campaigns, focusing on targeting, keywords, budget, conversions, and ROI

• Conduct audits and enhance SEO performance by analyzing ranking drops, technical challenges, content deficiencies, keywords, and competitor activities

• Develop and sustain dashboards and reports that track leads, conversion rates, cost per lead, enrollments, and marketing ROI

• Integrate marketing data with CRM/enrollment information to pinpoint channels and campaigns that yield actual enrollments

• Oversee campaign performance and deliver data-driven suggestions

• Collaborate with external agencies and internal teams to ensure marketing efforts align with business objectives

• Assist in tracking, attribution, reporting, and maintaining data integrity across marketing platforms

• Experiment with and enhance campaigns, landing pages, audiences, keywords, and other marketing strategies

• Convert complex analytics into straightforward insights and actionable recommendations for non-technical stakeholders

⛳️ Requirements

• Candidate must be based in the Philippines

• Demonstrated experience in marketing analytics, digital marketing, performance marketing, or a comparable role

• Extensive hands-on experience with Google Ads and SEO

• Highly skilled in data analysis, reporting, and interpreting marketing performance metrics

• Strong comprehension of the link between lead generation, conversion, customer acquisition, and revenue/enrollment outcomes

• Familiarity with Google Analytics 4, Google Search Console, Google Ads, Looker Studio, Excel/Google Sheets, and CRM or marketing platforms

• Comfortable operating as a marketing generalist across various channels

• Excellent communication abilities and capacity to translate data into clear recommendations

• Proactive, commercially minded, and willing to take ownership of marketing performance

• Must disclose any ongoing roles or client commitments

• Reflect this engagement on LinkedIn as “Independent Contractor”

🏝️ Benefits

• 100% remote work from home

• Flexibility in managing time as an independent contractor

• Alignment with AU business hours for collaboration while maintaining contractor flexibility