Senior Email & Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Develop and enhance MGID's global email marketing strategy continuously.

• Plan and implement communication strategies for lead nurturing, client activation, product adoption, retention, reactivation, upselling, cross-selling, product announcements, educational content, newsletters, webinars, events, and both regional and global marketing campaigns.

• Create communication journeys tailored for Advertiser and Publisher audiences, along with other pertinent MGID audiences.

• Define and assess the performance of email and lifecycle marketing initiatives.

• Monitor delivery rates, open rates, CTR, reply rates, unsubscribe rates, conversion rates, activation and reactivation metrics, and audience engagement based on lifecycle stages.

• Conduct structured experiments regarding subject lines, messaging, content, timing, frequency, segmentation, personalization, and automation logic.

• Analyze outcomes and suggest enhancements.

• Construct and refine automated marketing workflows utilizing HubSpot and other available tools.

• Design automated nurture sequences, trigger-based campaigns, lifecycle communication, event communication, re-engagement flows, client activation journeys, inbound follow-up workflows, and behavioral communication.

• Collaborate with Sales, Operations, and other stakeholders when modifications to CRM structure, integrations, or data architecture are necessary.

• Develop audience segmentation based on lifecycle stage, client type, geography, industry, product interest, prior activities, campaign engagement, behavioral signals, and commercial potential.

• Enhance communication relevance through targeted personalization and detailed audience segmentation.

• Assist in automating MGID's inbound flows for Publishers and Advertisers, encompassing lead follow-up, nurturing, segmentation, qualification, pre-sales automated communication, post-contact communication, and re-engagement initiatives.

⛳️ Requirements

• A minimum of 4 years of experience in email marketing, lifecycle marketing, CRM marketing, or marketing automation.

• Strong practical experience in email marketing within a B2B context.

• Proven ability to construct automated and trigger-based marketing journeys.

• Solid practical knowledge of HubSpot, covering workflows, lists, segmentation, properties, and campaign automation.

• Experience with lifecycle marketing, lead nurturing, activation, retention, or reactivation programs.

• Deep understanding of segmentation, personalization, and behavioral communication strategies.

• Strong analytical skills with the capability to optimize communication based on data insights.

• Ability to independently identify opportunities and transform them into marketing initiatives.

• Proficiency in English at an Upper-Intermediate level or higher.

🏝️ Benefits

• Remote work arrangement.