Senior E-Commerce Manager

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Take ownership and implement the ecommerce strategy for Alfred Music across DTC, Amazon, Shopify, and various marketplace channels.

• Propel sustainable revenue growth.

• Lead site merchandising efforts, which include product assortment, catalog content, navigation, search, pricing, promotions, and the overall online customer experience.

• Formulate and execute strategies aimed at enhancing ecommerce conversion rates, customer acquisition, engagement, and retention.

• Oversee ecommerce SEO initiatives and product discoverability strategies across both owned and marketplace channels.

• Manage ecommerce email campaigns and lifecycle marketing initiatives in collaboration with internal teams and external partners.

• Supervise operations and strategy for Amazon and Shopify, covering aspects such as product listings, merchandising, promotions, SEO, account management, and marketplace expansion.

• Analyze ecommerce performance, customer behavior, and channel data to uncover opportunities, assess results, and inform business decisions.

• Provide strategic guidance to agencies, consultants, and contractors that support ecommerce efforts.

• Assist in building a scalable and sustainable internal ecommerce operation.

• Identify and implement new tools, technologies, processes, and marketplace opportunities in ecommerce.

• Report directly to the Senior Director of Growth.

⛳️ Requirements

• A minimum of 5 years of progressive experience in ecommerce, digital commerce, or a comparable field.

• Experience in owning or managing an ecommerce business that generates over $1M in annual revenue; experience at a larger scale is preferred.

• Demonstrated experience in managing and growing ecommerce channels.

• Significant practical experience with Amazon and Shopify.

• Proven ability to develop and execute ecommerce strategies across merchandising, promotions, pricing, conversion, SEO, analytics, email, and marketplace management.

• Strong understanding of ecommerce performance metrics and the ability to leverage data and analytics for informed business decisions and optimization of channel performance.

• Experience in managing external agencies, consultants, and/or contractors while providing clear strategic direction.

• Excellent project management and organizational skills.

• Strong communication skills and the ability to collaborate across functions effectively.

• Extensive experience with Amazon, including Vendor Central and/or Seller Central, product listings, promotions, merchandising, SEO, and marketplace growth.

• Experience managing a DTC ecommerce business utilizing Shopify.

• Familiarity with Google Merchant Center, Google Analytics 4, and Google Search Console.

• Experience with business intelligence, reporting, or data visualization tools such as Tableau or Sigma.

• Experience with additional ecommerce marketplaces beyond Amazon.

• Knowledge in handling large or complex product catalogs and/or managing high SKU volumes.

• Willingness to travel 10-15%, primarily for trade shows, industry events, and other business-related activities.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Health savings and flexible spending accounts.

• Paid parental leave.

• Employee assistance program.

• Accident and Critical Illness insurance.

• Hospital Indemnity coverage.

• Company-sponsored Short Term Disability.

• Company-sponsored Long Term Disability.

• Company-sponsored Basic Life Insurance and AD&D.

• Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child.

• 401(K) plan with company match.

• 12 paid holidays each year.

• Discretionary Flexible Time Off.

• Complimentary access to company products.

• Corporate discounts.

• Resources for professional development.

• Access to the on-site Performance and Recovery Center (PARC) fitness facility.

• Exclusive employee access to on-site locker rooms and showers.

• Secure indoor bike storage.

• Access to e-bikes specifically for Peaksware employees.

• Access to an on-site Music and Podcast Studio.

• Performance-based variable compensation plan.