Senior Display Media Strategist

This is a fully remote position, open to applicants in California, +26 more states.

📋 Description

• Collaborate with account teams on Amazon initiatives while showcasing digital advertising solutions tailored for strategic vendors.

• Design and implement intricate programmatic advertising strategies to meet campaign goals and propose growth opportunities.

• Create and oversee sophisticated campaigns that encompass ad creative, targeting, bidding, budget management, and optimization.

• Evaluate campaign performance metrics, generate custom reports, recognize trends, uncover insights, and make data-driven enhancements.

• Deliver campaign performance summaries and share insights and recommendations with clients or internal stakeholders.

• Cultivate client and partner relationships while working in tandem with sales, creative, product, marketing, retail, operations, and manufacturing teams.

• Formulate comprehensive advertising strategies that align with business objectives and drive revenue growth.

• Mentor and train junior team members.

• Utilize, manage, and optimize display advertising products and proprietary tools to enhance brand visibility, drive traffic, and boost sales.

• Keep updated with the features of the Amazon DSP platform and identify opportunities to broaden advertising reach.

• Generate regular digital advertising reports and pinpoint optimization insights to expedite growth.

• Create upsell proposals beyond individual campaigns and contribute to future strategic initiatives.

• Serve as a strategic partner for customers, crafting solutions and prioritizing initiatives.

• Handle complex escalations across various business units.

• Engage in pod structures to implement marketing and brand development strategies.

• Optimize the efficacy and efficiency of programmatic advertising campaigns on Amazon's DSP platform.

• Complete additional projects as assigned.

⛳️ Requirements

• Approach business growth with a consultative mindset for both existing and new clients.

• Proven experience in managing client relationships.

• Strong foundation in advertising and media planning.

• Experience in digital marketing, search engine marketing, programmatic advertising, and social media.

• Exceptional written, verbal, and interpersonal communication skills.

• Proficiency in Amazon tools, particularly the Amazon Advertising suite.

• Competent in Microsoft Office Suite, especially Microsoft Excel and PowerPoint.

• Ability to analyze extensive data sets and identify trends that inform business decisions.

• Strategic thinker.

• Post-secondary education or equivalent experience.

• Over 5 years of experience with Amazon DSP.

• Experience with Trade Desk, Facebook Ads, Google Display Network, or other demand-side platforms is highly preferred.

• Willingness to travel up to 20%.

• Candidates must reside in one of the following states: CA, CO, CT, FL, GA, IL, IN, KS, LA, MA, MD, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, SD, TN, TX, VA, WA, or WI.

• Sponsorship is not available for this position.

🏝️ Benefits

• Medical

• Dental

• Vision

• Bonus

• PTO

• 401K