Field Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with Buffalo Wild Wings franchisees to enhance local marketing initiatives that boost transactions and engage guests.

• Act as the main liaison between franchise operators and the Buffalo Wild Wings marketing team.

• Offer consultative assistance across various local marketing efforts, including new restaurant openings, remodels, marketing technology platforms, and tactical marketing strategies.

• Cultivate and sustain relationships with franchisees, field teams, agency partners, vendors, and support center stakeholders.

• Assist in local marketing programs, promotions, partnerships, sponsorships, and community engagement activities.

• Deliver reporting, insights, and administrative support to guide local marketing decisions and assess business performance.

• Develop communications, presentations, training materials, templates, and marketing resources for franchisees.

• Facilitate onboarding, training, troubleshooting, and effective use of local marketing tools and resources through HubKonnect.

• Oversee local marketing spend tracking, audit administration, and compliance processes.

• Aid franchisees in the marketing planning, execution, communication, and post-opening support for new restaurant openings and remodels.

• Manage local creative requests and coordinate asset development with approved internal and agency partners.

• Assist with local SEO, management of business listings, updates to online presence, map listings, maintenance of business hours, and inquiries related to reviews.

• Collaborate with cross-functional teams across the brand to bolster marketing programs, activations, initiatives, and franchise requirements.

• Support local social media efforts, influencer marketing, public relations, sponsorships, and community engagement activities.

• Coordinate franchise requests concerning local media, sponsorship, and community marketing opportunities.

• Assist Franchise Marketing Managers with focus markets, market-specific initiatives, sponsorship activations, and franchise consultation requirements.

• Organize franchise marketing meetings, communications, stakeholder distribution lists, and marketing records.

• Address inquiries regarding loyalty programs, marketing variance requests, and franchise marketing documentation.

• Serve as the primary contact for franchise marketing inquiries and coordinate assistance with relevant internal teams.

• Attend regional meetings, franchise conferences, and market visits as required.

• Provide recommendations on local marketing programs, tactics, and resource utilization in alignment with established brand standards and approved guidelines.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred, or equivalent work experience.

• A minimum of 2 years of experience in field marketing, franchise marketing, local marketing, or a related area.

• Experience supporting multi-unit, franchise, or distributed business models is preferred.

• Familiarity with local marketing programs within a franchise organization is preferred.

• Excellent written, verbal, presentation, and interpersonal communication skills.

• Capability to foster effective relationships with franchisees, agency partners, and cross-functional stakeholders.

• Strong organizational and project coordination abilities; adept at managing multiple priorities concurrently.

• Detail-oriented with robust problem-solving, analytical, and follow-through skills.

• Capacity to work both independently and collaboratively in a dynamic environment.

• Proficient in interpreting marketing results and identifying actionable insights.

• Proficient in Microsoft Office and marketing technology platforms.

• Customer-service-oriented mindset with a professional and proactive stance on franchise support.

• Ability to work remotely with minimal supervision.

• Willingness to travel domestically up to 20% as business needs require.

• Experience in supporting local marketing programs within a franchise, restaurant, retail, hospitality, or consumer-facing brand environment is preferred.

• Knowledge of local SEO, business listings management, loyalty marketing, CRM platforms, digital media, and marketing technology tools is preferred.

🏝️ Benefits

• Opportunity to work remotely with minimal supervision.

• Involvement in regional meetings, franchise conferences, and market visits as needed.