Senior Director, Segment Marketing – Platform & Strategic

This is a fully remote position, open to applicants in United States.

📋 Description

• Define, own, and continuously enhance Kaseya's overarching platform narrative.

• Ensure that individual product narratives align with a singular, distinctive platform message.

• Develop compelling proof points, ROI narratives, and customer testimonials for prospective buyers.

• Lead the marketing strategy for strategic and enterprise-level accounts, encompassing segmentation, messaging, and account-based marketing tactics.

• Support strategic deals through executive briefings, platform-level presentations, and content aimed at C-suite executives.

• Direct platform-level competitive analysis and manage the competitive narrative.

• Track market trends and translate them into positioning and strategy recommendations for the CMO and executive leadership team.

• Represent the platform narrative externally at major events, analyst briefings, webinars, and industry conferences.

• Provide strategic audience insights to influence discussions on product, pricing, and packaging.

• Build and mentor a small, high-impact team, driving results across product marketing, demand generation, communications, product development, and sales.

⛳️ Requirements

• Over 12 years of experience in B2B software marketing, including more than 5 years in senior roles related to product marketing, segment marketing, or go-to-market strategy leadership.

• Proven success in marketing a multi-product platform or integrated suite, with a history of crafting and articulating a platform-level narrative.

• Experience in marketing to IT buyers and influencing purchasing decisions for enterprise or strategic accounts.

• Strong executive presence and outstanding communication skills, comfortable presenting to C-suite executives, industry analysts, and large audiences.

• A solid analytical background, with positioning and strategy based on market insights and business cases.

• Demonstrated ability to lead through influence within a matrixed environment and thrive in a fast-paced, high-growth setting.

• Familiarity with the IT management, security, or infrastructure software sectors.

• Experience in a company that has grown through acquisitions, successfully integrating acquired products into a cohesive platform narrative.

• Background in collaboration with or within the MSP, channel, or IT services ecosystem.

• Experience in analyst relations (e.g., Gartner, Forrester, Canalys).

• Proven experience in developing or scaling account-based marketing initiatives for enterprise audiences.

🏝️ Benefits

• Equal employment opportunity for all employees and applicants, regardless of protected characteristics.