Senior Director – Search & Display

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and meet annual gross and net revenue objectives for designated channels.

• Create and implement strategies for channel expansion.

• Oversee and enhance various traffic networks to maximize profitability.

• Lead strategic initiatives across search, display, and video acquisition.

• Cultivate the creative vision for the channel while adhering to company branding and quality guidelines.

• Experiment, refine, and optimize campaign structure, targeting, and creative assets.

• Drive growth across multiple verticals, aligning with seasonal trends and long-term scaling ambitions.

• Maintain documentation of best practices and establish repeatable processes.

• Collaborate with the Website CRO team to enhance lead conversion rates.

• Deliver performance insights for the roadmap of landing page testing.

• Ensure that campaigns and messaging adhere to regulatory and client standards.

• Keep track of network and regulatory changes to mitigate risks.

• Mentor, train, and develop team members effectively.

• Establish accountability standards and performance expectations.

• Present progress, margin performance, testing speed, and growth initiatives to leadership.

• Champion the channel and back strategic decisions with data.

⛳️ Requirements

• Minimum of 7 years in performance or direct-response media, with substantial experience in lead generation.

• Proven history of managing significant monthly media expenditures across search, display, and video platforms.

• Expert-level, hands-on experience with campaigns in Google Ads and Microsoft Ads.

• Demonstrated ability to manage multiple paid traffic networks concurrently.

• In-depth understanding of lead generation economics, including CPL, CPA, lead-to-sale conversion rates, and downstream margins.

• Analytics-driven mindset with fluency in data requirements for performance management.

• Ideally experienced in both home services and insurance lead generation sectors.

• Familiarity with TCPA, DNC, and other advertising compliance standards pertinent to lead generation.

• Strong leadership skills with a background in coaching and developing teams.

• Entrepreneurial mindset with a strong sense of ownership.

• Exceptional organizational and process-oriented skills, with a tendency to document successful strategies.

• Clear and confident communication skills, capable of presenting performance metrics to stakeholders.

🏝️ Benefits

• Competitive Compensation Package

• Health, vision, and dental insurance

• Collaborative, international team

• Opportunity to shape and influence culture and employee experience