Senior Director, Sales Enablement

This is a fully remote position, open to applicants in Virginia.

📋 Description

• Take ownership of the comprehensive SAT Suite sales enablement strategy for market entry initiatives.

• Convert product updates, program strategies, and competitive positioning into distinctive messaging.

• Foster alignment among CRA, Product, and field teams during the cross-divisional go-to-market process.

• Manage the development and updates of sales cycle collateral and the SDP briefing process.

• Ensure readiness of field and sales teams for launches, state pursuits, and district growth initiatives.

• Lead the complete enablement of SDP and inside sales teams.

• Create and conduct training sessions, live workshops, SDP briefings, and personalized coaching.

• Collaborate with sales teams to enhance messaging and effectiveness in customer engagements.

• Travel to support regional sales teams, significant sales opportunities, and critical engagements.

• Identify and address execution gaps using feedback, performance indicators, and win/loss analyses.

• Manage pitch decks, playbooks, competitive positioning guides, and leave-behind materials.

• Assist in developing state and district pursuit materials, including positioning, win themes, and RFP narratives.

• Support high-stakes state and district engagements, presentations, strategy sessions, and customer interactions.

• Represent the SAT Suite at conferences and external events.

• Strengthen capabilities across CRA to enhance external representation.

• Continuously enhance messaging, collateral, and enablement strategies to boost win rates and sales performance.

• Report directly to the Executive Director, Market Development and Engagement.

⛳️ Requirements

• 5–8+ years of experience in sales enablement, go-to-market strategy, or business development.

• Experience in supporting or enabling sales teams to drive sales outcomes.

• Background in K-12 education, ed tech, and/or product sales enablement is advantageous.

• Familiarity with assessments, edtech, or large-scale educational programs is preferred.

• Proven experience in developing sales collateral, playbooks, and/or go-to-market materials.

• Strong aptitude for translating complex product or program strategies into clear, actionable messaging.

• Excellent written and verbal communication skills, including the ability to develop executive-level presentations.

• Capability to work collaboratively across functions and align multiple stakeholders.

• Strong analytical and strategic thinking skills, utilizing data and feedback to enhance performance.

• Willingness to travel approximately 20–30% to support sales teams, trainings, conferences, and high-stakes customer engagements.

• Direct experience in state-level procurement, RFP environments, or large-scale district sales is a plus.

• Experience with competitive positioning, win strategy development, and sales coaching is desirable.

• A passion for expanding educational and career opportunities through mission-driven work.

• Curiosity and enthusiasm for emerging technologies, with a willingness to experiment with AI-driven solutions and learn new digital tools independently.

• Clear and concise written and verbal communication abilities.

• A learner’s mindset and commitment to personal growth.

• A drive for impact and excellence, including data-informed decision-making capabilities.

• A collaborative and empathetic working style.

• Authorization to work in the United States.

🏝️ Benefits

• Fully remote or hybrid work options for candidates located near College Board offices (in-office on Tuesday and Wednesday).

• Comprehensive compensation and benefits package.

• Salaries adjusted based on location.

• Open discussions regarding compensation and benefits.

• A meaningful career within a supportive team environment.

• Opportunity to work for a self-sustaining nonprofit organization.

• Professional development through trainings, workshops, coaching, and various learning opportunities.