Senior Director, Resident Marketing – B2C/B2B2C

This is a fully remote position, open to applicants in Texas.

📋 Description

• Lead and cultivate a team of four by establishing objectives, assigning ownership, mentoring, and fostering accountability.

• Oversee the resident marketing strategy and campaign planning throughout the resident journey.

• Execute multichannel campaigns from the strategic phase through to optimization, encompassing segmentation, messaging, creative development, execution, and testing.

• Direct marketing efforts primarily via email, SMS, and in-app messaging.

• Assist in developing on-site resident marketing and enhancing digital channels such as SEO, SEM, and social media.

• Create personalized lifecycle and PMC-enabled programs that connect residents with pertinent services.

• Manage campaign intake, team capacity, and prioritize competing demands.

• Align business and product stakeholders, address dependencies, and advance initiatives.

• Collaborate with product, MarTech, legal, and data teams to enhance automation, segmentation, and ethical resident-data usage.

• Set performance goals and reporting metrics, translating engagement, conversion, retention, and revenue outcomes into actionable recommendations.

• Conduct regular reviews of business performance and strategy.

⛳️ Requirements

• Over 10 years of experience in consumer, lifecycle, growth, or B2B2C marketing.

• Extensive experience in directly managing and developing teams.

• Experience in FinTech or consumer financial services marketing is preferred but not mandatory.

• Bachelor’s degree in marketing, business administration, or a related field, or equivalent relevant experience preferred; equivalent experience will also be taken into account.

• Proven track record in establishing marketing strategy and leading teams to execute campaigns with measurable business outcomes.

• Demonstrated end-to-end ownership of multichannel consumer campaigns, including segmentation, personalization, testing, and optimization.

• Practical experience with marketing automation and consumer engagement platforms.

• Ability to utilize consumer behavior and campaign data to inform decisions and link marketing performance to business results.

• Experience in journey mapping is an advantage.

• Strong leadership skills, encompassing coaching, delegation, talent development, and performance management.

• Proactive strategic judgment, creative problem-solving, and the ability to translate ideas into actionable plans.

• Excellent analytical and project management skills, with effective prioritization across competing initiatives.

• Strong communication skills and the ability to influence across functions.

• Proficient in using generative AI solutions such as ChatGPT and Claude.

🏝️ Benefits

• Health, dental, and vision insurance.

• Retirement savings plan with company match.

• Paid time off and holidays.

• Professional development opportunities.

• Performance-based bonus based on position.

• Additional rewards, including annual bonus and sales incentives, depending on the applicable plan, role, and individual performance.