Senior Director, Programmatic B2B

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee daily operations and lead the programmatic buying division for various B2B clients.

• Establish the vision, framework, and best practices for an expanding B2B programmatic team.

• Implement operational procedures tailored to B2B purchasing cycles, enterprise audience segmentation, and multi-stakeholder decision-making processes.

• Contribute to business development through thought leadership and participation in pitches.

• Assist in the onboarding of new advertisers and the recovery of challenging accounts.

• Provide both internal and external training on programmatic capabilities and emerging ad tech tools.

• Manage business relationships with clients, agencies, teams, and external partners.

• Ensure effective delivery, implementation, optimization, inventory strategy, and audience strategy for programmatic campaigns.

• Lead B2B programmatic strategy that aligns with lead quality, account penetration, and sales velocity.

• Connect programmatic impact to CRM and pipeline metrics.

• Oversee campaigns across display, video, native, and ABM-driven executions.

• Manage a team typically consisting of 2 or more members, focusing on workload prioritization, professional growth, and operational excellence.

• Establish best practices for audience segmentation, firmographic and technographic targeting, and multi-touch attribution.

• Manage relationships with B2B data and technology partners while evaluating new solutions.

• Develop programmatic viewpoints, pricing models, and case studies for new business opportunities.

• Collaborate with paid social, search, and content teams on full-funnel demand generation efforts.

• Provide thought leadership on programmatic trends, privacy issues, and audience strategies.

• Oversee budgeting, pacing, forecasting, and quarterly business reviews.

• Act as an escalation point for performance, strategy, and client relationship matters.

• Represent the agency at industry events, conferences, and with technology partners.

⛳️ Requirements

• 8+ years of hands-on experience managing programmatic campaigns, preferably with a focus on B2B or enterprise clients in an agency, DSP, or platform setting.

• Comprehensive understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization.

• Advanced knowledge of DSPs (TTD, DV360, StackAdapt, etc.), data management platforms, and CRM integrations for audience activation.

• Proven ability to connect programmatic metrics to business results (MQL → SQL → Opportunity → Revenue).

• Proficient in using GA4, Salesforce, HubSpot, and other attribution or marketing automation tools.

• Executive-level communication skills, capable of translating technical programmatic details into actionable business insights.

• Ability to work collaboratively across creative, media, strategy, and analytics disciplines.

• Awareness of evolving B2B ad tech, data privacy, and audience intelligence trends.

• Must be authorized to work in the U.S.; this position is not eligible for immigration sponsorship.

🏝️ Benefits

• Remote-first culture.

• Unlimited PTO.

• Extended holiday break (Winter).

• Flexible schedules.

• Work from anywhere options.

• 100% paid parental leave.

• 401(k) matching.

• Medical, Dental, Vision, Life, and Pet Insurance.

• Sponsored life insurance.

• Short Term Disability insurance and additional voluntary insurance.

• Annual Class Pass credits.