Senior Director, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and enhance Jasper's product narrative by aligning its platform, services, and solutions with customer requirements and market opportunities.

• Create unique positioning and messaging for product launches, sales discussions, and digital interactions.

• Lead, mentor, and nurture a team of product marketers.

• Define product marketing priorities and cultivate a collaborative operational rhythm.

• Collaborate with the Product team on roadmap, pricing, packaging, and go-to-market strategies.

• Oversee cross-functional launches involving Product, Marketing, Sales, and Customer Success.

• Develop industry-specific and use-case programs in partnership with Demand Generation, Sales, and Services.

• Direct product messaging across the website and major customer interactions.

• Collaborate with Enablement and Sales to create narratives, customer proof, and resources for discovery, demonstrations, and value-driven selling.

• Manage the analyst relations strategy and program, including establishing relationships with analysts, conducting briefings, evaluations, and positioning in the market.

• Leverage customer feedback, field insights, and commercial impact metrics to enhance messaging, launches, and go-to-market initiatives.

⛳️ Requirements

• A minimum of 12 years of product marketing experience in the B2B enterprise SaaS sector.

• At least 3 years of experience in leading product marketing teams.

• Proven history of developing high-performing teams and fostering robust cross-functional relationships.

• Strong expertise in product marketing, which includes translating complex capabilities into distinctive positioning and narratives for enterprise buyers.

• Ability to align strategy with execution, exercise sound judgment, and steer teams through competing priorities.

• Experience in launching platform products or various solutions to the market and driving growth through launches and enduring go-to-market strategies.

• Exceptional writing and presentation skills.

• Capability to engage with executives, customers, analysts, and colleagues across various functions.

• Customer-focused and commercially aware approach utilizing research and data.

• An inquisitive mindset about AI and the future of marketing.

• Knowledge of AI platforms, marketing workflows, and pricing or packaging is advantageous.

🏝️ Benefits

• Comprehensive Health, Dental, and Vision coverage commencing on the first day for employees and their families.

• 401(k) plan with up to 2% company matching.

• Opportunity to participate in equity grants.

• Flexible Paid Time Off (PTO).

• FlexExperience budget of $900 annually.

• FlexWellness program providing $1,800 annually.

• Generous budget allocated for home office setup.

• Annual learning and development stipend of $1,500.

• 16 weeks of paid parental leave.