Senior Director, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Blueprint’s product positioning and messaging across all product categories.

• Spearhead the go-to-market strategy for new product introductions and significant product updates.

• Create messaging frameworks that convert scientific rigor into clear and engaging consumer narratives.

• Collaborate closely with Growth and E-Commerce teams to enhance conversion rates, retention, and LTV through more effective product communication.

• Work alongside Science and Legal departments to ensure the accuracy and compliance of all product marketing claims.

• Develop and sustain a product marketing playbook that encompasses the launch process, GTM channel best practices, testing methodologies, insights, and iterations.

• Conduct customer research, segmentation, and competitive analysis to guide positioning and R&D roadmap strategies.

• Oversee the growth and development of a product marketing team by hiring, mentoring, and establishing standards.

• Ensure that all product narratives bolster Blueprint’s credibility, precision, and mission.

⛳️ Requirements

• Over 10 years of experience in product marketing, brand marketing, or growth marketing.

• Demonstrated experience in owning and launching consumer products that have a measurable business impact.

• Excellent storytelling abilities (landing pages, product pages, marketing campaigns, narrative documentation).

• Proven experience collaborating cross-functionally with Product, Creative, Growth, and leadership teams.

• Strong analytical skills with the capability to connect messaging decisions to performance results.

• Capacity to thrive in a fast-paced environment with high expectations and minimal bureaucracy.

• Experience in a regulated industry (supplements, wellness, diagnostics, medical devices, pharmaceutical, biotech).

• Background in health, health technology, or pharmaceuticals.

• Familiarity with DTC subscription or eCommerce business models.

• Strong understanding of scientific/clinical data with the ability to translate it into consumer-friendly language.

• Experience in building or scaling product marketing teams and launch methodologies.

🏝️ Benefits

• Equity

• Benefits