Senior Director, Product Management

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the roadmap, performance, pricing, and customer outcomes for On Demand and Journey owner marketing initiatives.

• Oversee the dealer marketing portfolio's P&L, program economics, campaign margins, retention, and service revenue.

• Safeguard and enhance the existing business while developing the next platform.

• Act as the primary executive product contact for strategic dealer groups and serve as the escalation point for product performance challenges.

• Lead discovery efforts with dealers, dealer groups, marketing agencies, OEM programs, and internal fulfillment teams.

• Analyze dealership marketing practices and convert observations into validated problem statements.

• Assess opportunities, create business cases, and maintain competitive intelligence.

• Implement voice-of-customer initiatives including advisory councils, design partners, and win/loss analyses.

• Define the next-generation dealer marketing platform, focusing on campaign, audience, automation, and measurement capabilities.

• Draft product requirements and acceptance criteria; manage the backlog, prioritization framework, and trade-offs.

• Determine what to advance, rebuild, or retire while scheduling incremental delivery.

• Develop dealer migration strategies, encompassing packaging, pricing, communications, and operations.

• Establish and monitor success metrics for significant releases.

• Collaborate with engineering on scope, architecture, estimation, and release sequencing.

• Partner with marketing operations and fulfillment to ensure data hygiene, deliverability, production, creative workflows, and compliance.

• Lead roadmap assessments, release planning, launch readiness, and post-launch performance evaluations.

• Collaborate with sales, customer success, and enablement to introduce releases to dealers.

• Consolidate customer records and integrate lead, sales, and service marketing across the Dealer Solutions portfolio.

• Define data, identity, and consent specifications for coordinated dealership customer profiles.

• Work together with product leaders on joint solutions and platform/data investment choices.

• Guide and mentor product managers while fostering an evidence-driven product culture.

• Report on roadmap progress, adoption, and financial performance to senior leadership.

• Influence Engineering, Marketing Operations, Sales, Legal, and Finance across functions.

⛳️ Requirements

• A bachelor's degree is mandatory.

• An MBA is preferred.

• Over 10 years of experience in product management within an Enterprise SaaS environment.

• More than 4 years of experience in leading and developing product teams.

• Demonstrated ownership of a marketing technology, martech, CRM, or customer engagement platform.

• Proven experience in driving a product from discovery through definition, launch, and measurable revenue contributions.

• Experience managing a product P&L, including pricing, packaging, and business case development.

• Background in automotive, vehicle lifecycle, dealership technology, or related verticals is highly desirable.

• Strong skills in customer interviewing, problem framing, opportunity sizing, and discovery.

• In-depth knowledge of omni-channel campaign orchestration, audience segmentation, marketing automation, deliverability, and attribution.

• Capability to draft product requirements and make prioritization trade-offs.

• Familiarity with data models, integrations, and API concepts.

• Excellent communication skills for executive-level interactions.

• Ability to construct financial models, business cases, and ROI frameworks.

• A proactive, self-starting approach with comfort in navigating ambiguity.

• Experience in integrating AI or machine learning capabilities into customer-facing products.

• Understanding of AI search and answer engines and their influence on customer acquisition.

• Familiarity with customer data platforms, identity resolution, TCPA, CAN-SPAM, and CCPA.

• Experience in fixed operations and service marketing.

• Familiarity with AI tools and rapid prototyping is preferred.

🏝️ Benefits

• Equal opportunity employer.

• Complies with all applicable federal, state, and local fair employment practices laws.