Senior Director, Product & Customer Marketing

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Take ownership of product positioning, messaging, and narrative across Solink’s platforms, products, and industries.

• Create and defend a distinct category perspective that sets Solink apart from similar and competing solutions.

• Experiment with and refine messaging through customer, prospect, and sales feedback.

• Direct the go-to-market strategy and implementation for significant feature and product launches.

• Develop scalable launch playbooks and processes throughout the product portfolio.

• Identify opportunities to enhance adoption and Average Revenue Per User (ARPU) via positioning, packaging, and go-to-market strategies.

• Manage the competitive intelligence program and maintain a clear understanding of the competitive landscape.

• Operate a win/loss program and transform deal outcomes into sharper positioning and enablement strategies.

• Train Sales, Marketing, and Product teams on competitive threats and how to respond effectively.

• Create and scale sales enablement materials, including battlecards, pitch decks, objection handling guides, and training sessions.

• Collaborate with Sales, Customer Success, and RevOps to align enablement efforts with the roadmap and competitive environment.

• Assess and enhance enablement adoption, ramp-up time, and impact on win rates.

• Establish Solink’s Analyst Relations program and cultivate relationships with relevant industry analysts.

• Prepare analyst briefings, RFI/RFP submissions, and positioning documents.

• Convert analyst feedback into actionable recommendations for product, positioning, and go-to-market strategies.

• Oversee customer marketing strategies, including references, case studies, testimonials, and advocacy initiatives.

• Collaborate with Demand Generation and Customer Success on adoption, expansion, and retention strategies.

• Develop a scalable customer reference and advisory program to support field marketing, competitive deals, and category development.

• Build and lead a team and function based on a robust existing foundation of product marketers.

⛳️ Requirements

• Over 10 years of experience in product marketing.

• Significant experience in customer marketing, competitive intelligence, or analyst relations.

• Proven ability to establish category positioning that distinguishes a product in a competitive market.

• Experience in leading go-to-market strategies and executing them from start to finish for major product launches.

• Background in building or scaling a sales enablement function with measurable effects on win rates or ramp-up times.

• Ability to build new functions from the ground up, including Analyst Relations or customer advocacy programs.

• Excellent executive communication skills and experience presenting positioning and strategy to CMO, executive, and board-level audiences.

• Experience in building and mentoring a team of product and/or customer marketers.

• Background in physical security, video surveillance, IoT, or related B2B technology sectors is a plus.

• Familiarity with building an Analyst Relations function is a plus.

• Experience in scaling a product or customer marketing function beyond $100M+ Annual Recurring Revenue (ARR) is a plus.

• Knowledge of HubSpot, Salesforce, Highspot, Seismic, or Gainsight is a plus.

• Candidates must complete a criminal records check upon hiring.

• Must be a Canadian Citizen (including dual citizens) or eligible to work in Canada.

• Must adhere to Solink’s security policies and standards.

🏝️ Benefits

• Significant equity for all full-time, permanent employees.

• Comprehensive health and dental coverage fully paid with no waiting period.

• $500 health spending account.

• Monthly reimbursements for fitness, wellness, or mental health programs.

• Flexible working arrangements where applicable.

• Advancement opportunities based on contributions, initiative, and capability to elevate standards.

• Open culture with clear expectations and straightforward feedback.

• Opportunities for social connection through So-learns, Solink-o, and So-lunches.