Senior Director, Product Creative Direction

This is a fully remote position, open to applicants in Washington.

📋 Description

• Define and advocate for a distinctive visual direction for the product portfolio.

• Establish a comprehensive perspective on typography, color, composition, iconography, illustration, motion, data visualization, density, and other visual fundamentals.

• Develop future-state concepts, reference experiences, and exemplary models.

• Transform visual language into scalable foundations, components, patterns, and guidelines in collaboration with Design Systems, Product Design, Content Design, Accessibility, Localization, and Research.

• Collaborate with Design Systems, Product Management, and Engineering throughout the software development lifecycle.

• Establish principles of consistency and variation, enabling teams to extend the system without creating a centralized bottleneck.

• Lead AI-driven creative exploration, prototyping, asset creation, system evolution, and assessment.

• Transition promising AI methodologies into repeatable practices through pilots, playbooks, training, exemplars, responsible-use standards, and adoption goals.

• Provide creative direction and hands-on critique for key cross-product initiatives.

• Collaborate with Brand and Marketing to align company expression with product experience.

• Incorporate accessibility into the creative vision and visual foundations, adhering to WCAG 2.2 AA standards.

• Lead, develop, and attract talent in visual, motion, and multidisciplinary design.

• Foster culture, enablement, and shared critique practices among product designers and distributed visual designers.

• Build a network of creative leaders and contributors across various business units.

⛳️ Requirements

• 12+ years of experience in product design, visual design, experience design, creative direction, or a related field, with significant leadership experience in delivering complex digital products.

• A portfolio showcasing exceptional visual craftsmanship and creative leadership across delivered product experiences.

• Experience in defining or significantly evolving a visual language across a complex, multi-product software portfolio.

• In-depth understanding of design systems, including visual foundations, design tokens, components, patterns, governance, contribution models, and the interplay between design and code.

• Proven experience in adopting AI-enabled creative tools and workflows, transitioning teams from experimentation to sustained, responsible use at scale.

• Ability to influence senior executives and align multiple organizations without relying solely on reporting authority.

• Expert knowledge of typography, color, composition, interaction, motion, and information hierarchy.

• Strong systems thinking and capability to link creative ideas to scalable practices and adoption mechanisms.

• Demonstrated commitment to accessible and inclusive design, with practical knowledge of WCAG and platform accessibility considerations.

• Excellent communication, storytelling, facilitation, and critique skills.

• Experience in leading leaders and building high-performing, inclusive creative teams.

• Experience participating in the entire product development lifecycle of web and/or software applications.

• Experience working as part of cross-functional Product Management, Engineering, and Design teams.

• Experience leading creative teams and collaborating across a complex organization.

🏝️ Benefits

• Health plans

• Flexible spending accounts

• 401(k) Plan with company match

• ESPP

• Matching donations

• Flexible time away plan

• Family leave programs

• Equity (when applicable)

• Variable/incentive compensation (when applicable)