Senior Director, Performance Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of performance marketing initiatives in North America, Europe, and APAC.

• Allocate budgets strategically and manage pacing to reach both short-term and long-term growth, CAC, and payback objectives.

• Oversee daily media operations across key channels.

• Enhance campaigns, utilize budgets effectively, and swiftly identify and resolve performance challenges.

• Collaborate with creative teams to brainstorm, create, and refine ad content.

• Establish and manage analytics frameworks that encompass campaign metrics, marketing mix, incrementality, monthly performance indicators, and intra-day problem-solving.

• Define the roadmap for performance marketing testing.

• Lead and nurture a team of performance marketers through goal setting, coaching, and constructive feedback.

• Act as the internal authority on paid channel dynamics, platform updates, and industry developments.

• Work in partnership with influencer, social, product marketing, lifecycle, and additional marketing teams.

• Investigate, test, and evaluate new paid advertising avenues.

• Provide guidance and mentorship while remaining actively involved in advertising accounts as necessary.

• Advocate for a comprehensive understanding of Lovevery customers in relation to targeting, messaging, and channel strategies.

⛳️ Requirements

• Over 10 years of experience in performance marketing.

• Proven ability to manage substantial paid media budgets, preferably exceeding $10M annually.

• Experience in leading performance marketing efforts in international markets.

• Proficiency in major paid acquisition channels, including Meta, Google, TikTok, and similar platforms.

• Practical knowledge of platform optimizations, bidding techniques, and measurement approaches.

• Strong analytical skills with expertise in attribution models, marketing mix modeling, and incrementality testing.

• Familiarity with marketing technology capabilities.

• Capacity to troubleshoot and collaborate with data and development teams.

• Ability to automate processes using new tools, including AI when suitable.

• Demonstrated experience in developing and managing high-performing teams.

• Experience collaborating with creative, influencer, brand, product, and finance teams.

• Experience in a fast-paced growth or direct-to-consumer environment.

• Exceptional communication skills with a background in presenting strategies and outcomes across organizations.

• Meticulous attention to detail and a proactive mindset.

• Authentic passion for Lovevery’s mission and an intuitive understanding of what drives parents of young children.

🏝️ Benefits

• Competitive salary.

• Comprehensive benefits and stock option package.

• 3 weeks of paid time off in the first year.

• 14 paid holidays.

• Generous parental leave policy.

• Provision of any necessary equipment to perform your job effectively.

• Option for remote work available throughout the US.