Senior Director, Paid Social B2B

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as a senior strategic partner and integrated extension of the client’s marketing team, overseeing the B2B paid social strategy.

• Convert intricate buyer journeys into actionable, data-driven campaign strategies.

• Lead and cultivate the team responsible for the activation of paid social campaigns and account management.

• Direct multi-stage funnel strategies, which encompass content amplification, gated asset promotion, event campaigns, ABM initiatives, and retargeting efforts.

• Collaborate with analytics, paid search, and programmatic leads to provide cohesive demand generation initiatives.

• Propel platform innovation across LinkedIn, Meta, Reddit, X, and specialized B2B environments.

• Assess intent-based targeting, CRM list matching, and opportunities for firmographic segmentation.

• Link paid social performance to pipeline and revenue metrics through Salesforce, HubSpot, Marketo, or Pardot integrations.

• Mentor and enhance the skills of the team on B2B best practices, audience strategies, creative sequencing, messaging frameworks, and performance evaluation.

• Enhance onboarding and training processes for new team members.

• Work alongside business development on B2B pitch strategies, creation of points of view, and competitive analysis.

• Report on retention, growth, new business, and cross-sell metrics to senior management.

• Represent the agency at webinars, industry events, and internal enablement sessions as a thought leader in B2B social marketing.

⛳️ Requirements

• Over 8 years of experience in paid social media advertising, specifically targeting B2B or lead generation campaigns aimed at enterprise or SaaS decision-makers.

• Demonstrated ability to develop and optimize full-funnel B2B programs that yield measurable business results (pipeline, MQLs, SQLs, CAC efficiency).

• At least 2 years of leadership experience managing and mentoring social or media professionals.

• Comprehensive understanding of LinkedIn Ads, Meta, and other B2B-relevant platforms, including audience segmentation, lookalike modeling, and account-based strategies.

• Familiarity with B2B data and analytics ecosystems (Google Analytics, Salesforce, HubSpot, Demandbase, 6sense, or similar).

• Strong grasp of creative strategy and testing frameworks tailored to professional audiences and complex buying committees.

• Working knowledge of Smartly, Google Ads Manager, and advanced automation tools for optimizing and reporting social media efforts.

• Exceptional written and verbal communication skills with the capability to translate platform insights into language suitable for C-suite executives.

• Bachelor’s degree in Marketing, Business, Analytics, or a related discipline.

• This role may be performed remotely in most states within the US, with certain exclusions.

• This position does not qualify for immigration sponsorship.

🏝️ Benefits

• Remote-first culture.

• Unlimited PTO.

• Extended Holiday break (Winter).

• Flexible work schedules.

• Options to work from anywhere.

• 100% paid parental leave.

• 401(k) matching.

• Comprehensive Medical, Dental, Vision, Life, and Pet Insurance.

• Sponsored life insurance.

• Short Term Disability insurance and additional voluntary insurance options.

• Annual Class Pass credits.