Senior Director, Paid Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the go-to-market strategy for Point Success Media and introduce new high-growth service offerings.

• Establish packaging, positioning, and pricing for both technical and media services.

• Collaborate with sales and marketing leadership to enhance the adoption of new offerings.

• Keep track of media platforms, buyer behaviors, and competitive dynamics to inform strategic direction.

• Serve as a strategic representative for the division, both internally and externally.

• Manage the division's P&L, focusing on revenue growth, margin performance, and overall profitability.

• Develop staffing models, team structures, and capacity planning to ensure profitable utilization.

• Advocate for AI to enhance delivery workflows, internal processes, speed, quality, and cost-effectiveness.

• Execute operational improvements that boost efficiency and scalability.

• Track business benchmarks and work collaboratively on forecasting, budgeting, and long-term planning.

• Lead, manage, and nurture senior leaders and managers.

• Foster a strong culture, growth pathways, and a leadership pipeline.

• Attract and develop senior-level talent.

• Act as the executive point of contact for top-tier clients.

• Manage executive escalations, renewals, expansion discussions, and strategic sales opportunities.

• Assign day-to-day client management and campaign oversight responsibilities to the leadership team.

⛳️ Requirements

• 12+ years of progressive experience in a media or marketing agency setting, with considerable time spent in senior management or general-management positions.

• Proven track record of running or scaling a services business line or P&L within an agency, with accountability for revenue, margin, and profitability.

• Expertise in developing and launching new service offerings and go-to-market strategies in a services or agency context.

• Strong understanding of staffing economics, including structuring, sizing, and effectively utilizing teams for profitability.

• Demonstrated experience leveraging AI tools and technologies to enhance efficiency, quality, or competitive advantage in a services organization.

• Solid comprehension of the media landscape and its evolution, translating changes into business and organizational strategies.

• Experience in managing and developing senior leaders and managers.

• Executive-level presence when engaging with senior client stakeholders, sales leadership, and company executives.

• Strong business and financial insight, covering budgeting, forecasting, margin analysis, and operational metrics.

• Organizational agility in both structured and ambiguous settings.

• Familiarity with the paid media landscape, including channels, platforms, and the buyer's journey.

• Preferred experience working remotely in a similar senior role, reporting to executive leadership.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible working arrangements to promote work-life balance.

• Engaging company culture that values innovation and collaboration.