Senior Director of Retail Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Comfrt’s retail marketing strategy and its implementation across various channels, including stores, pop-ups, wholesale partnerships, local market initiatives, and customer engagement activities.

• Convert seasonal campaigns, product launches, and brand moments into compelling retail experiences.

• Develop scalable retail marketing frameworks, detailed playbooks, and established brand standards.

• Create cohesive omnichannel campaigns that bridge physical and digital customer experiences.

• Spearhead comprehensive initiatives utilizing localized paid media, events, influencer collaborations, and affiliate programs.

• Oversee marketing strategy for new store launches from the pre-launch phase to post-opening.

• Create repeatable launch playbooks and identify potential opportunities in both new and existing retail locations.

• Act as the primary marketing liaison for wholesale accounts, landlords, mall operators, and retail property management teams.

• Formulate account-specific marketing strategies, promotional campaigns, and activation plans.

• Design retail experiences, events, and activations while keeping an eye on emerging retail trends.

• Collaborate with the Brand, Creative, Growth, Social, CRM, Data & Insights, Merchandising, and Retail Operations teams.

• Manage relationships with external agencies, vendors, and strategic partners.

• Establish KPIs for traffic, conversion, customer acquisition, engagement, and revenue.

• Utilize consumer insights, market trends, and performance data to enhance programs.

• Oversee retail marketing budgets and assess campaign and activation ROI.

• Build, mentor, and lead a high-performing retail marketing team.

• Establish a top-tier retail marketing function that supports Comfrt’s retail growth and global expansion.

⛳️ Requirements

• 8–10 years of experience in retail marketing, experiential marketing, wholesale marketing, or brand marketing within the fashion, apparel, lifestyle, or consumer sectors.

• Practical experience in driving retail traffic and sales through local digital/paid media, influencer and affiliate marketing, and events.

• Demonstrated success in developing and executing retail marketing strategies in physical retail settings, including store openings, retail growth, and experiential activations.

• Experience collaborating with retail operations, merchandising, creative, commercial, and growth teams.

• Strong understanding of retail marketing, consumer behavior, visual merchandising, and customer experience.

• Proven ability to lead cross-functional initiatives in a dynamic, high-growth environment.

• Experience in managing budgets, agencies, vendors, and external partnerships.

• Strong analytical abilities and the capacity to utilize data and insights for strategic decision-making.

• Exceptional communication, organizational, and stakeholder management skills.

• Experience in building, mentoring, and leading high-performing teams.

• Willingness to travel domestically and internationally as required, approximately 25–40% of the time.

• Preferred: experience in scaling retail marketing programs for high-growth direct-to-consumer, fashion, or lifestyle brands.

• Preferred: experience in supporting national or international retail expansion.

• Preferred: strong background in experiential marketing, community engagement, and retail partnerships.

• Preferred: experience in integrating retail marketing with digital, CRM, and omnichannel customer strategies.

• Preferred: in-depth understanding of evolving retail trends and consumer shopping behaviors.

🏝️ Benefits

• Generous paid time off.

• Company-covered health insurance.

• 5% 401(k) match.

• Discounts on all Comfrt products.

• Fully remote work environment.

• Supportive, creative atmosphere.

• Opportunities for professional growth.

• Domestic and international travel opportunities.