Senior Director of Product Marketing, Platform

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish unique positioning for Workiva’s platform and its AI features.

• Collaborate with Portfolio and Solutions Marketing to synchronize platform and corporate narratives.

• Direct messaging strategy across campaigns, content, events, and executive narratives.

• Ensure that platform capabilities are consistently represented in go-to-market materials.

• Take ownership of the positioning of Workiva’s AI features in collaboration with Product Management and AI/ML leadership.

• Develop a technical product marketing function and generate credible use cases for the platform and AI.

• Recruit and mentor a team responsible for creating live demonstrations, recorded walkthroughs, and interactive experiences.

• Collaborate with video, web, and events teams on keynotes, product videos, and workiva.com.

• Work alongside the product organization to align and execute the launch process.

• Strategize innovation go-to-market activities across marketing and enablement.

• Oversee the execution of market launches.

• Provide insights regarding customers, buyers, and competitors to guide platform strategy and roadmap development.

• Anticipate market changes driven by AI and position Workiva’s platform as a leader.

• Build, motivate, recruit, and nurture a high-performing product marketing team.

• Enhance the role of platform product marketing across the organization.

⛳️ Requirements

• 12+ years of experience in product marketing.

• 5+ years of experience leading high-performing teams.

• Bachelor's degree.

• Proven expertise in enterprise B2B SaaS platform strategy, positioning, and messaging.

• Capacity to translate complex technical innovations—specifically AI and platform architecture—into engaging and differentiated value propositions.

• Outstanding communication and storytelling abilities.

• Capability to influence senior stakeholders and align cross-functional leadership.

• Strong collaboration skills with product management, marketing, and sales leadership.

• Demonstrated success in driving sales enablement and revenue results.

• Willingness to travel up to 25% of the time.

• Reliable internet access for any remote work outside of a Workiva office.

🏝️ Benefits

• A discretionary bonus typically awarded annually.

• Restricted Stock Units granted upon hiring.

• 401(k) matching program.

• Comprehensive employee benefits package.

• Flexible/remote work options from any location within the country of employment.

• Reasonable accommodations for applicants with disabilities.

• Extensive security and privacy training customized to employees’ roles.