Senior Director of Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Guide the vision, strategy, and roadmap for the Product Marketing team in alignment with the broader company objectives.

• Spearhead and expand the go-to-market strategy and execution for both new and existing service solution offerings.

• Manage launch planning, sales enablement, and competitive positioning efforts.

• Convert technical information from subject matter experts into engaging collateral and thought leadership pieces.

• Position GuidePoint's professional services through insights from thought leadership and competitive analysis.

• Leverage knowledge of buyer personas and the enterprise purchasing journey.

• Perform market and competitive analysis to guide services positioning and executive decision-making processes.

• Collaborate across Professional Services, Sales, Corporate Marketing, and Regional Marketing to ensure unified go-to-market execution and consistent messaging.

• Supervise content strategy encompassing blogs, white papers, case studies, webinars, and executive presentations.

• Build and nurture the Product Marketing team.

• Oversee budget management and resource allocation to achieve measurable impacts on pipeline and sales enablement.

• Report directly to the Chief Marketing Officer and participate in the Corporate Marketing leadership team.

⛳️ Requirements

• A minimum of 12 years of marketing experience, including at least 3 years in a leadership role.

• Extensive experience in the cybersecurity or information security industry.

• A strong preference for candidates with a background in managed services or professional services.

• Capability to juggle multiple projects and initiatives concurrently.

• Excellent communication, presentation, and leadership abilities, particularly in engaging with executive-level stakeholders.

• Proven track record of defining market positioning and launching distinct products/services that generate measurable pipeline and revenue results.

• Superior written and verbal communication skills, with an emphasis on thought leadership and executive-level content creation.

• Expertise in cybersecurity products and services, along with specific industry and technical knowledge.

• Openness to learning and utilizing AI-enabled tools.

• Comprehensive understanding of the sales process for products/services and the channels through which they are marketed.

• Established ability to influence and align cross-functional teams at the executive level.

• Experience in building trusted relationships with Sales, Marketing, Professional Services, and Leadership teams.

• Demonstrated experience in managing and developing direct reports, including hiring, coaching, and performance evaluation.

• Up to 20% travel may be necessary, including attendance at industry conferences, customer engagements, and company events.

• Sedentary work required.

• Significant wrist, hand, and/or finger movement is necessary for a minimum of 8 hours a day.

• Close visual acuity is needed for viewing computer screens and extensive reading for at least 8 hours a day.

🏝️ Benefits

• Primarily remote workforce (U.S. based only; some travel may be needed for specific roles, and on-site work may be required for Federal positions).

• Group Medical Insurance options: Zero Deductible PPO Plan where GuidePoint covers 90% of the premiums for employees and 70% for family plans, or a High Deductible Health Plan with HSA where GuidePoint pays 100% of employee premiums and 75% for family plans.

• HSA contribution of $850 per employee annually or $1,750 per family annually.

• Group Dental Insurance where GuidePoint pays 100% of employee premiums and 75% for family plans.

• 12 corporate holidays.

• Flexible Time Off (FTO) program.

• Generous mobile phone and home internet allowance.

• Eligibility for retirement plan after 2 months during open enrollment.

• Pet Benefit Option.