Senior Director of Marketing

This is a fully remote position, open to applicants in Maine.

📋 Description

• Oversee marketing initiatives for VETRO, a vertical SaaS company catering to telecom operators and broadband organizations.

• Lead a small, impactful internal team to develop an AI-driven marketing strategy.

• Create a targeted demand generation engine that fosters a qualified pipeline aligned with the established Ideal Customer Profile (ICP).

• Design account-based marketing programs tailored for priority prospects.

• Collaborate with Sales and Account Management teams to enhance engagement, conversion rates, and pipeline development.

• Leverage AI and automation to amplify research, personalization, campaign execution, and optimization efforts.

• Promote customer adoption, expansion, cross-selling, and advocacy initiatives.

• Identify and activate growth opportunities based on customer requirements, product usage, and potential for expansion.

• Take ownership of product positioning, messaging, competitive differentiation, and the go-to-market strategy for the fiber management platform.

• Simplify complex capabilities into persuasive outcomes for telecom operators.

• Provide Sales, Account Management, and Customer teams with narratives, use cases, and essential tools.

• Establish distinctive brand positioning and enhance market presence within the telecom sector.

• Amplify the company's voice across digital platforms, content, thought leadership, events, and industry channels.

• Personally develop, test, and implement AI agents and workflows.

• Integrate AI with CRM, marketing automation, customer data, product information, and other relevant systems.

• Set up human review and quality control measures for AI-generated outputs.

• Train marketing and other go-to-market functions to thrive in an AI-enabled landscape.

• Evaluate AI productivity and its impact on business outcomes.

• Selectively manage external agencies and specialists for unique expertise or leverage.

⛳️ Requirements

• A minimum of 8 years of B2B marketing experience with significant leadership roles.

• Prior experience in vertical SaaS, telecom, broadband, infrastructure, GIS, network management, or another complex technical market is highly desirable.

• Proven track record of generating pipelines within a clearly defined enterprise or mid-market ICP.

• Significant experience in customer marketing and expansion, beyond just acquiring new clients.

• Strong product marketing skills for advanced SaaS or technology platforms.

• Exceptional abilities in positioning, messaging, storytelling, and writing.

• Experience managing a small internal team while effectively overseeing agencies, contractors, and specialized partners.

• Solid financial acumen regarding marketing investments, with a demonstrated capacity to cease funding for non-performing activities.

• Highly analytical, comfortable with metrics related to pipeline, expansion, adoption, conversion, and revenue.

• A true player-coach, equally adept at hands-on building and leading strategic initiatives.

• Capability to develop AI agents that undertake significant marketing tasks with minimal human input.

• Proficient in creating agent-based workflows for research, campaign creation, content generation, competitive intelligence, customer insights, personalization, reporting, and analysis.

• Ability to connect AI functionalities with CRM, marketing automation, customer data, product information, and other systems.

• Skilled in establishing human review and quality assurance for AI-generated content.

• Experience in experimenting with innovative AI capabilities and translating successful trials into scalable processes.

• Proficient in teaching marketing and go-to-market teams to operate effectively in an AI-enhanced environment.

• Ability to assess productivity and the business impact generated by AI.

🏝️ Benefits

• Comprehensive benefits package, including health insurance.

• Retirement plans with 401K matching.

• Remote work stipend.

• Learning & Development fund.

• Flexible vacation and paid time off (PTO).

• Opportunities for professional development.

• Career advancement within an innovative and fast-growing company.

• Flexible work arrangements with a focus on remote work.

• Competitive compensation package based on experience.