Chief Marketing Officer

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Develop and implement a nationwide marketing strategy to enhance revenue and brand reputation across various states.

• Manage the entire marketing funnel, encompassing paid media, SEO/SEM, public relations, TV/radio, influencer engagement, community outreach, and brand storytelling.

• Lead and expand the marketing team from 12 professionals to between 15 and 25+ members.

• Recruit, mentor, and create internal career development pathways for exceptional talent.

• Establish and monitor KPIs, including Customer Acquisition Cost (CAC), Cost Per Lead (CPL), cost per signed case, and return on investment (ROI).

• Create dashboards and reporting schedules that inform weekly and monthly strategic decisions.

• Customize and modify campaigns for the Miami, Orlando, NYC, and Texas markets, catering to bilingual audiences.

• Navigate compliance requirements for state-specific Bar/legal advertising.

• Take ownership of the annual marketing budget.

• Negotiate vendor and media contracts, ensuring partners are held accountable for ROI.

• Utilize Salesforce, CallRail, Google Analytics, and AI-driven tools to optimize processes and enhance results.

• Collaborate with Intake, Legal Operations, and Sales to ensure a seamless and high-converting client journey.

• Participate in the Executive Leadership Team, translating marketing performance into actionable business strategies for firm leadership.

⛳️ Requirements

• Over 10 years of experience in senior marketing leadership roles (CMO, VP, SVP).

• Experience managing 7+ direct reports and teams of more than 20 individuals.

• Proven track record of scaling marketing efforts in a company that grew from $50M to over $250M+, with annual growth exceeding 30%.

• Managed annual budgets exceeding $10M, demonstrating a clear return on investment.

• Comprehensive expertise in full-funnel marketing: SEO, Google Ads, Meta, TikTok, Local Service Ads (LSA), YouTube, SEMrush, TV/radio, public relations, and influencer marketing.

• Proficient in Salesforce, CallRail, Google Analytics, and AI-driven marketing tools.

• Experience in a regulated industry, such as legal, healthcare, insurance, or financial services.

• Strong understanding of compliance and reputation-driven customer acquisition.

• Bachelor's degree in Marketing, Business, or a related field.

• Willingness to work on-site in Miami Lakes or remotely with occasional travel to NY and TX offices as necessary.

• Strong preference for bilingual candidates (English/Spanish), with experience in marketing to Hispanic/multicultural audiences and multi-state expansion.

• Employment is contingent upon verification of identity and authorization to work in the United States.

• Required to complete Form I-9 and provide acceptable documentation.

🏝️ Benefits

• Competitive salary based on experience.

• Support for professional development and continuing education.

• A collaborative, growth-oriented team environment.

• Medical, dental, and vision insurance.

• Hospital plans.

• 401(k) Retirement Plan with options for pre-tax and Roth post-tax contributions.

• Company-paid Basic Life and Accidental Death & Dismemberment (AD&D) insurance.

• Voluntary Life & AD&D insurance available for employees and dependents.

• Company-paid short- and long-term disability insurance.

• Health & Dependent Care Spending Accounts (HSA & DCFSA).

• Employee Assistance Program.

• Tuition Assistance.

• Paid time off and paid holidays.