Chief Marketing Officer

This is a fully remote position, open to applicants in United States, +2 more locations.

📋 Description

• Develop and implement a nationwide marketing strategy that enhances revenue and brand recognition across various states.

• Manage the entire marketing funnel, which includes paid media, SEO/SEM, public relations, TV/radio, influencer partnerships, community engagement, and brand narrative.

• Lead and expand a team of 15–25+ marketing professionals across social media, digital platforms, paid advertising, creative initiatives, and content creation.

• Recruit, mentor, and establish internal career progression pathways for top-tier talent.

• Define and monitor key performance indicators such as customer acquisition cost (CAC), cost per lead (CPL), cost per signed case, and return on investment (ROI).

• Create dashboards and establish reporting routines that guide weekly and monthly strategic decisions.

• Customize and adjust marketing campaigns for the Miami, Orlando, NYC, and Texas markets.

• Design campaigns aimed at bilingual English/Spanish audiences.

• Navigate and comply with state-specific Bar/legal advertising regulations.

• Manage an annual marketing budget exceeding $10M.

• Negotiate contracts with vendors/media and ensure partners are accountable for achieving ROI.

• Participate in the Executive Leadership Team and translate marketing outcomes into strategic insights for firm leadership.

⛳️ Requirements

• Over 10 years of experience in senior marketing leadership roles (CMO, VP, SVP).

• Proven experience managing teams with 7+ direct reports and total team sizes of 20 or more.

• A successful history of scaling marketing efforts in a company that expanded from $50M to $250M+, achieving 30%+ year-over-year growth.

• Experience managing annual budgets exceeding $10M with measurable ROI results.

• Comprehensive expertise across the full marketing funnel: SEO, Google Ads, Meta, TikTok, YouTube, TV/radio, public relations, and influencer marketing.

• Familiarity with tools such as Salesforce, CallRail, Google Analytics, and AI-driven marketing technologies.

• Background in regulated sectors (legal, healthcare, insurance, financial services).

• Bachelor’s degree in Marketing, Business, or a related field.

• Strong preference for bilingual candidates (English/Spanish), with experience in marketing to Hispanic/multicultural audiences and multi-state expansion.

• Employment is contingent upon successful verification of identity and authorization to work in the United States.

🏝️ Benefits

• Flexible work location options: remote, Miami Lakes headquarters, or NYC office.

• Comprehensive health, dental, vision, disability, and firm-paid life insurance coverage.

• 401(k) plan with 100% matching on the first 3% and 50% on the next 2% (immediate vesting after one year).

• Starting with 3 weeks of paid time off (PTO).

• Support for professional development and ongoing education.

• A collaborative and growth-oriented team atmosphere.

• Medical, dental, and vision hospital plans available.

• 401(k) Retirement Plan with options for pre-tax and Roth post-tax contributions.

• Company-paid basic life insurance, accidental death & dismemberment (AD&D) insurance, and optional life & AD&D for employees and dependents.

• Company-funded short-term and long-term disability insurance.

• Health & Dependent Care Spending Accounts (HSA & DCFSA) available.

• Employee Assistance Program offered.

• Tuition assistance provided.

• Paid time off and holidays.