Associate Director, Marketing Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Design, develop, and maintain SQL-based data models, tables, views, stored procedures, and scheduled tasks.

• Create automated, reusable analytical datasets that connect marketing expenditure and lead activities with sales, loans, revenue, and profitability results.

• Establish documentation, business definitions, data lineage, and governance standards for marketing datasets and metrics.

• Oversee data quality, reconcile findings across sources, investigate discrepancies, and resolve issues in collaboration with cross-functional teams.

• Enhance the scalability, reliability, and accessibility of the marketing analytics environment.

• Analyze marketing channels, lead-generation partners, publishers, and affiliates throughout the entire customer funnel.

• Assess lead volume, quality, conversion, cost, revenue, and profitability to uncover gaps and optimization prospects.

• Conduct funnel, cohort, segmentation, and partner-level analyses.

• Develop opportunity sizing, scenario analyses, and recommendations for budget allocation, partner strategy, pricing, and channel optimization.

• Collaborate with channel owners and stakeholders to define metrics, diagnose challenges, and evaluate optimization impacts.

• Create and maintain Power BI dashboards, scorecards, and recurring reports for marketing and executive stakeholders.

• Generate visualizations and analytical narratives that highlight trends, drivers, risks, and improvement opportunities.

• Convert complex data into actionable recommendations for both technical and non-technical audiences.

• Deliver ad hoc analyses that address urgent business inquiries.

• Develop standardized reporting frameworks and metric definitions.

• Partner with Marketing, Sales, Finance, Operations, Product, and Technology teams.

• Act as an analytical partner to marketing leadership and channel owners.

• Communicate analytical limitations, assumptions, and data quality considerations.

• May supervise or mentor up to one analyst.

⛳️ Requirements

• Bachelor's degree in analytics, statistics, economics, finance, computer science, or a related quantitative field.

• 5+ years of experience in marketing analytics, business intelligence, data analytics, or a similar discipline.

• Advanced SQL skills, including complex query development, data validation, data modeling, table design, stored procedures, and scheduled tasks.

• Practical experience with relational databases and large, intricate datasets.

• Experience in creating dashboards, recurring reports, and executive-level visualizations in Power BI or a similar business intelligence platform.

• Strong analytical problem-solving abilities, linking detailed data insights to business performance and recommended actions.

• Experience in analyzing multi-step conversion funnels, customer cohorts, channel performance, or partner performance.

• Capability to manage analytical projects independently from initial scoping through validation, visualization, and stakeholder presentation.

• Excellent written and verbal communication skills, with effective collaboration across technical and business teams.

• Preferred: experience in mortgage lending, consumer lending, fintech, banking, or other financial services sectors.

• Preferred: experience with affiliate marketing, lead-generation partners, publishers, or performance marketing.

• Advanced proficiency in SQL Server, Power BI, and Excel.

• Proficiency in Python for data analysis, automation, or quality-control workflows.

• Experience in measuring cost, revenue, conversion, and profitability across marketing channels or partners.

• Master's degree in a quantitative or business-related field preferred.

🏝️ Benefits

• 401(k)

• Dental insurance

• Disability insurance

• Employee discounts

• Health insurance

• Life insurance

• Paid time off

• 12 paid holidays per year

• Paid training

• Referral program

• Vision insurance

• Referral bonuses

• High-speed internet required for remote work, with Cable or Fiber ONLY and Ethernet connectivity

• Minimum internet speeds: 70/30 Mbps (basic), 200-300/35-70 Mbps (shared), 500-1,000/100+ Mbps (heavy use)