Director, Marketing AI – Automation

atZillowRemoteUS flagUnited StatesFull-timeChief Marketing Officer (CMO)Lead$231k – $369k/year

Posted 1 day ago

This is a fully remote position, open to applicants in United States.

πŸ“‹ Description

β€’ Take ownership of the Marketing AI roadmap and the portfolio of use cases.

β€’ Oversee the intake stage-gate process from ideation through pilot, production, and operational transition.

β€’ Establish and manage the agent and orchestration platform, which includes reusable components, data management, and vendor integrations.

β€’ Ensure AI governance by conducting agent audits, brand-risk evaluations, and defining exclusion zones.

β€’ Promote organizational adoption and oversee the network of embedded AI liaisons.

β€’ Build and lead a multidisciplinary team through recruitment and talent integration.

β€’ Assess and report on capacity improvements, speed to market, business impact, and unsuccessful initiatives.

β€’ Guide AI initiatives from strategic development to large-scale implementation, encompassing platform setup, integration, measurement, change management, and transition.


⛳️ Requirements

β€’ A minimum of 10 years in marketing technology, growth engineering, applied AI, or technical product management.

β€’ At least 4 years of experience in leadership roles.

β€’ Proven track record of advancing AI use cases from proof of concept to scalable operations.

β€’ Solid understanding of marketing operations and AI applications.

β€’ Technical expertise in agent orchestration, data integration, and evaluation methodologies.

β€’ Familiarity with Customer Data Platforms (CDP), reverse ETL, cloud data platforms, and enterprise LLM tools is highly regarded.

β€’ Experience in running a center-led function, a center of excellence, or a platform team.

β€’ Background in managing brand, legal, and privacy risks associated with AI systems.

β€’ Capability to influence outcomes across teams without direct authority.

β€’ Experience in evaluating and managing AI and martech vendors.

β€’ A Bachelor's degree is required.

β€’ An advanced degree in a technical or business discipline is a plus.


🏝️ Benefits

β€’ Remote work from a location of your choice.

β€’ Equity awards based on experience, performance, and location.

β€’ Flexible distributed work options through Cloud HQ.

β€’ Commitment to equal employment opportunities and support for accommodations.

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