Chief Marketing Officer

This is a fully remote position, open to applicants in New York.

📋 Description

• Develop and implement a nationwide marketing strategy to enhance revenue and brand recognition across various states.

• Manage the entire marketing funnel, including paid media, SEO/SEM, public relations, TV/radio, influencer marketing, community engagement, and brand storytelling.

• Lead and expand a team of 15–25+ marketing professionals across social media, digital platforms, paid advertising, creative initiatives, and content development.

• Recruit, mentor, and establish internal career progression paths for high-performing talent.

• Establish and monitor campaign KPIs such as Customer Acquisition Cost (CAC), Cost Per Lead (CPL), cost-per-signed-case, and Return on Investment (ROI).

• Create dashboards and reporting schedules to inform strategic decision-making on a weekly and monthly basis.

• Adapt marketing campaigns for the Miami, Orlando, NYC, and Texas markets, catering to bilingual English/Spanish audiences.

• Navigate and ensure compliance with state-specific Bar and legal advertising regulations.

• Manage an annual marketing budget exceeding $10M.

• Negotiate contracts with vendors and media partners, ensuring accountability for ROI.

• Participate in the Executive Leadership Team, translating marketing metrics into business strategies for the firm's leadership.

⛳️ Requirements

• Over 10 years of experience in senior marketing leadership roles (CMO, VP, SVP).

• Experience managing 7+ direct reports and leading teams of 20 or more.

• Proven success in scaling marketing efforts for a company that expanded from $50M to over $250M, achieving 30%+ year-over-year growth.

• Experience managing annual budgets exceeding $10M with demonstrable ROI.

• Extensive full-funnel marketing expertise, including SEO, Google Ads, Meta, TikTok, YouTube, TV/radio, public relations, and influencer marketing.

• Proficient in Salesforce, CallRail, Google Analytics, and AI-driven marketing tools.

• Background in a regulated industry, such as legal, healthcare, insurance, or financial services.

• Bachelor's degree in Marketing, Business, or a related field.

• Strongly preferred: bilingual in English/Spanish.

• Strongly preferred: experience in marketing to Hispanic/multicultural demographics.

• Strongly preferred: experience with multi-state expansion.

• Must be authorized to work in the United States; employment is contingent upon verification of identity and work authorization.

🏝️ Benefits

• Flexible work location options: remote, Miami Lakes HQ, or NYC office.

• Comprehensive health, dental, vision, disability, and firm-paid life insurance.

• 401(k) plan with a 100% match on the first 3% and 50% on the next 2% (immediate vesting after one year).

• Three weeks of paid time off to start.

• Support for professional development and continuing education.

• Medical, dental, and vision hospital plans.

• 401(k) Retirement Plan with options for pre-tax and Roth post-tax contributions.

• Company-paid Basic Life and Accidental Death & Dismemberment (AD&D) insurance; voluntary Life & AD&D for employees and dependents.

• Company-funded short- and long-term disability coverage.

• Health & Dependent Care Spending Accounts (HSA & DCFSA).

• Employee Assistance Program.

• Tuition Assistance.

• Paid time off and paid holidays.

• A position on the Executive Leadership Team.