Senior Director of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Supervise Facet’s product marketing and go-to-market strategies.

• Manage all member marketing initiatives (CRM).

• Formulate comprehensive product marketing strategies that align with company goals.

• Recognize market opportunities, target demographics, and key differentiators to enhance awareness and adoption.

• Spearhead the development and implementation of go-to-market practices and tools throughout the organization.

• Collaborate with the Product team to prioritize and execute plans for product and feature launches and improvements.

• Work alongside cross-functional teams to ensure alignment and timely execution of initiatives.

• Create unique messaging and positioning frameworks tailored to core audiences.

• Take ownership of the member experience from onboarding through the entire lifecycle.

• Drive data-driven initiatives that enhance member value, retention, and cross-selling opportunities.

• Lead and cultivate a high-performing team.

⛳️ Requirements

• 10+ years of experience in marketing, particularly in CRM and/or client experience.

• Expertise in email marketing with the ability to create high-performing prospect programs that lead to conversions.

• Experience in managing and developing personnel.

• Demonstrated capability to oversee cross-functional initiatives and teams from campaign conception to analysis and optimization.

• Quantitative marketing experience, including the assessment of content and social media effectiveness.

• An entrepreneurial mindset with a passion for building in uncertain environments.

• Ability to generate innovative campaigns while maintaining tactical and detailed execution.

• In-depth knowledge of sales technologies and their functionalities.

• Strong desire and capability to collaborate cross-functionally with Finance, Sales, Product, and Analytics teams.

• Willingness to fully embrace and promote the Facet brand both internally and externally (preferred).

• Exceptional communication, organizational, and client service skills (preferred).

• Understanding of the importance of building long-term relationships (preferred).

• Proficient computer skills with the ability to learn in-house software and tools (preferred).

• Capacity to provide constructive feedback (preferred).

• Ability to work autonomously and as part of a team, manage multiple responsibilities, and exhibit outstanding time and calendar management skills (preferred).

• Innovative problem-solving skills and a willingness to challenge the status quo (preferred).

🏝️ Benefits

• Equity in a rapidly expanding company on its journey to becoming the "Next Great Financial Services Company."

• Remote-first culture—work from anywhere in the U.S.

• Flexible Paid Time Off (PTO).

• Medical, dental, and vision insurance.

• 401(k) match.

• Disability benefits.

• Paid parental leave.

• Wellness reimbursement.

• Education reimbursement programs.

• Annual reimbursement allocation for certifications and ongoing education.

• Bonus (amount unspecified).