Senior Director of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage Facet’s product marketing and go-to-market strategies.

• Oversee all member marketing activities, including CRM initiatives.

• Create comprehensive product marketing strategies that align with the company's goals.

• Identify market opportunities, target demographics, and key differentiators to enhance awareness and adoption.

• Lead the development and implementation of go-to-market practices and tools throughout the organization.

• Collaborate with the Product team to prioritize and execute plans for product launches and feature enhancements.

• Work with cross-functional teams to ensure alignment and timely execution of initiatives.

• Develop distinct messaging frameworks that resonate with target audiences and highlight Facet’s industry differentiation.

• Manage the member experience from onboarding through the entire lifecycle.

• Lead data-driven initiatives that enhance member value, satisfaction, retention, and cross-selling opportunities.

• Oversee and nurture a high-performing team.

• Collaborate closely with leaders and partners in Product, Design, Planning, MX, Finance, Sales, and Analytics.

⛳️ Requirements

• A minimum of 10 years of experience in marketing, particularly in CRM and/or client experience.

• Expertise in email marketing and the ability to drive successful prospect programs that lead to conversions.

• Experience in managing and developing team members.

• Proven track record in managing cross-functional projects and teams from campaign conception to analysis and optimization.

• Strong quantitative marketing skills, including evaluating the effectiveness of content and social media efforts.

• An entrepreneurial mindset with a readiness to build in uncertain, high-opportunity settings.

• Capability to generate innovative campaign ideas while ensuring tactical and detailed execution.

• Profound knowledge of sales technologies and their applications.

• A strong desire and capacity to collaborate across Finance, Sales, Product, and Analytics teams.

• Exceptional communication, organizational, and client service skills.

• Proficient computer skills and an ability to quickly learn proprietary software and tools.

• Ability to provide constructive feedback effectively.

• Capacity to work both independently and collaboratively, manage multiple responsibilities, and exhibit outstanding time and calendar management skills.

• A creative problem-solving attitude.

🏝️ Benefits

• Bonus opportunities.

• Equity in a rapidly growing organization.

• Remote-first culture—work from anywhere within the U.S.

• Flexible Paid Time Off (PTO) policy.

• Comprehensive medical, dental, and vision benefits.

• 401(k) matching program.

• Disability benefits offered.

• Paid parental leave.

• Wellness reimbursement program.

• Education reimbursement opportunities.

• Annual reimbursement allocation for certifications and continuous education.