Head of Marketing – YieldMax ETFs

This is a fully remote position, open to applicants in Florida, +3 more states.

📋 Description

• Develop and articulate YieldMax’s brand vision along with a comprehensive marketing strategy that encompasses positioning, messaging, product launches, and initiatives aimed at retail investors.

• Lead the marketing team by setting priorities, managing the budget, allocating resources, and overseeing daily operations.

• Collaborate with leadership, product development, sales, portfolio management, legal, and compliance teams.

• Supervise social media engagements, email campaigns, SEO efforts, paid media strategies, public relations, influencer partnerships, and investor education initiatives.

• Direct both organic and paid marketing strategies across platforms such as YouTube, X, TikTok, Instagram, Facebook, LinkedIn, and emerging social media channels.

• Establish and nurture relationships with financial influencers, content creators, podcasts, media outlets, and investor communities.

• Create compelling written, graphic, audio, and video content, including fact sheets, infographics, videos, webinars, blogs, and email communications.

• Manage relationships with agencies, media partners, technology providers, and strategic collaborators.

• Plan and execute investor events, conferences, media interviews, and virtual programming.

• Oversee branded merchandise, vendor relations, procurement processes, and fulfillment operations.

• Monitor brand awareness, audience growth, engagement metrics, website activity, campaign performance, fund flows, and assets under management.

• Utilize performance insights to enhance marketing effectiveness.

• Collaborate with legal and compliance teams to ensure adherence to SEC and FINRA requirements regarding communications, performance data, distribution messaging, disclosures, and risk statements.

⛳️ Requirements

• A minimum of 10 years of marketing experience, ideally in ETFs, asset management, wealth management, fintech, or financial services.

• Extensive experience in marketing investment products to retail and self-directed investors.

• Demonstrated success in developing brand strategy, executing integrated campaigns, leading teams, and hands-on implementation.

• Proficiency in social media, digital marketing, paid media, SEO, email marketing, content creation, public relations, and influencer marketing.

• Experience collaborating with financial content creators, media organizations, brokerage platforms, or investor communities.

• Understanding of ETFs, options-income or covered-call strategies, as well as SEC and FINRA marketing regulations.

• Strong communication, analytical, project management, and relationship management abilities.

• Capability to manage multiple priorities, advance initiatives, and work collaboratively across various teams.

• Bachelor’s degree in marketing, communications, business, finance, or a related discipline.

• Preferred: In-depth knowledge of the ETF industry and the landscape of retail and self-directed investors.

• Preferred: Established connections within financial media, influencer networks, brokerage firms, or investor communities.

• Preferred: Experience in marketing options-income, covered-call, or other unique investment strategies.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health benefits, including medical, dental, and vision coverage.

• Generous retirement plan with company matching.

• Flexible work arrangements and a supportive work environment.

• Opportunities for professional development and career advancement.