Senior Director of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the marketing strategy for the corporate brand and act as a strategic marketing partner for affiliated cardiology practices.

• Evaluate local market demands and implement customized growth plans for partner practices.

• Supervise marketing vendors and synchronize marketing strategies with practice groups.

• Create and expand a standardized Marketing Playbook for newly acquired or affiliated practices.

• Spearhead local patient campaigns focused on cardiology, vein/vascular care, and diagnostic imaging.

• Oversee local reputation management and digital presence, including SEO, Google Business Profiles, and generating patient reviews.

• Enhance the corporate brand to establish the company as the leading MSO partner for independent cardiologists and medical groups.

• Assist in business development by providing case studies, presentations, and data-driven marketing materials.

• Develop referral programs between physicians to boost patient transfers.

• Create B2B marketing materials that showcase marketing-driven patient volume and revenue growth.

• Manage the centralized marketing budget effectively.

• Ensure adherence to HIPAA, Stark Law, and regulations surrounding medical advertising.

• Monitor and report on marketing KPIs, ROI, cost per lead, and growth in patient volume.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Communications, Healthcare Administration, or a related discipline.

• 8–10+ years of marketing experience.

• A minimum of 4 years of experience in a multi-site healthcare setting, MSO, or healthcare marketing agency.

• Strong knowledge of cardiovascular service lines, patient demographics, and referral trends is highly desirable.

• Demonstrated ability to influence and collaborate with independent physicians, practice managers, and corporate leaders.

• Experience managing SEO/PPC across multiple locations.

• Proficiency in using healthcare CRMs.

• Experience with HIPAA-compliant marketing automation tools.

• Willingness to travel approximately 40% of the time.

🏝️ Benefits

• Comprehensive benefits package effective from day one.

• Fully remote work arrangement.