Senior Director, NA Field Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee the comprehensive multi-channel field marketing strategy encompassing ABM, executive engagement, partner co-marketing, regional digital initiatives, content activation, pipeline acceleration, and event management.

• Create field marketing plans that align with regional sales objectives, account-specific strategies, and overarching corporate campaign narratives.

• Position field marketing as a key contributor to pipeline development.

• Mentor, lead, and cultivate the skills of regional field marketers across various geographical locations.

• Establish best practices, performance benchmarks, coaching methodologies, and ensure consistent execution across different regions.

• Take ownership of the field marketing's impact on pipeline targets for various regions and named accounts.

• Collaborate with Sales leadership to address territory priorities, account-specific strategies, and pipeline objectives.

• Assess and report on engagement metrics, pipeline creation, pipeline influence, and return on investment.

• Manage and optimize consolidated MDF field marketing budgets based on performance analytics.

• Provide detailed executive-level reports on marketing's contribution to pipeline and revenue generation.

• Work closely with Demand Generation, Product Marketing, Channel/Partner Marketing, Marketing Operations, Communications, and Customer Success teams.

• Develop ABM strategies, executive programs, partner co-marketing efforts, regional digital initiatives, localized content, customer advocacy programs, and event strategies.

• Oversee event production, coordinate with creative agencies, manage registration platforms, and maintain vendor relationships.

• Negotiate contracts and ensure that vendor performance aligns with quality, timelines, and budgetary standards.

• Utilize account, campaign, and pipeline data to enhance the effectiveness of field marketing initiatives.

• Experiment with new formats and refine programs to maximize engagement and impact.

• Create and enhance the field marketing playbook and analytics frameworks.

⛳️ Requirements

• A minimum of 10 years of B2B field marketing experience within technology firms.

• At least 5 years of experience in leading field marketing teams.

• Demonstrated success in developing and implementing multi-channel field marketing programs that generate measurable pipeline results.

• In-depth knowledge of ABM, executive engagement, partner co-marketing, and contemporary field marketing strategies.

• Experience working closely with enterprise sales teams and aligning marketing initiatives with territory and revenue goals.

• Strong leadership capabilities and people management skills, particularly with geographically dispersed teams.

• Executive presence and confidence in presenting to C-level executives and senior sales leadership.

• Solid business acumen with proven experience in budget management and P&L oversight.

• Exceptional project management and organizational abilities.

• Proven track record of managing complex, multi-workstream projects.

• Strong data-driven approach with expertise in marketing metrics, attribution, and performance evaluation.

• Experience in IT services, managed services, or technology channel environments.

• Familiarity with ABM platforms (such as 6sense, Demandbase), marketing automation tools (like Pardot, Marketo), and CRM systems (Salesforce).

• Experience with event management platforms (Cvent, Bizzabo, Splash, or equivalents).

• Proven experience in building or scaling a field marketing function.

• Bachelor’s degree in Marketing, Business, or a related discipline.

• Over 5 years of experience managing marketing teams, including those with geographically distributed structures.

🏝️ Benefits

• Equal Opportunity Employer.

• Reasonable accommodations available for individuals with disabilities.

• Priority referrals for protected veterans.

• Opportunities for professional development.

• Benchmarks for team retention and professional growth.