Senior Director, NA Field Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee a comprehensive multi-channel field marketing strategy encompassing ABM, executive engagement, partner co-marketing, regional digital initiatives, content activation, pipeline acceleration, and events.

• Create field marketing plans that align with regional sales objectives, named account strategies, and corporate campaign narratives.

• Position field marketing as a crucial driver for pipeline development.

• Lead, mentor, and nurture regional field marketers across various geographies.

• Establish best practices, performance benchmarks, coaching, and ensure consistent execution across different regions.

• Take ownership of field marketing's contribution towards pipeline targets across regions and named accounts.

• Collaborate with Sales leadership on territory priorities, account-based initiatives, and pipeline objectives.

• Assess and report on engagement, pipeline generation, pipeline influence, and ROI.

• Manage a consolidated MDF field marketing budget and optimize investments guided by performance data.

• Provide executive-level insights on marketing's contribution to pipeline growth and revenue generation.

• Work closely with Demand Generation, Product Marketing, Channel/Partner Marketing, Marketing Operations, Communications, and Customer Success teams.

• Design ABM strategies for 1:1, 1:few, and 1:many account approaches.

• Conceptualize and execute year-round executive programs aimed at C-level customers and prospects.

• Develop collaborative programs with strategic technology partners.

• Guide geo-targeted paid, email, and social media campaigns.

• Create localized content programs, customer success stories, and vertical-specific assets.

• Integrate customer reference initiatives, advisory boards, and case study development.

• Support trade shows, proprietary events, regional meetups, and corporate events with a focus on ROI and pipeline attribution.

• Supervise event production companies, creative agencies, registration platforms, and other vendors.

• Negotiate contracts and ensure quality, timelines, and cost-effectiveness of vendors.

• Leverage account, campaign, and pipeline data to enhance field marketing effectiveness.

• Pilot innovative formats, evolve programs, and maintain the field marketing playbook.

• Establish metrics and analytical frameworks for data-driven decision-making.

⛳️ Requirements

• 10+ years of B2B field marketing experience within technology organizations.

• A minimum of 5 years in a leadership role managing field marketing teams.

• Proven success in developing and executing multi-channel field marketing initiatives that generate measurable pipeline results.

• Strong knowledge of ABM, executive engagement, partner co-marketing, and contemporary field marketing strategies.

• Experience collaborating with enterprise sales teams and aligning marketing efforts with territory and revenue objectives.

• Exceptional leadership and people management capabilities, including experience with geographically dispersed teams.

• Executive presence and comfort in presenting to C-level audiences and senior sales leaders.

• Strong business acumen with proven experience in budget management and P&L oversight.

• Excellent project management and organizational skills.

• Ability to oversee complex, multi-workstream projects.

• Strong data-driven mindset with expertise in marketing metrics, attribution, and performance evaluation.

• Experience in IT services, managed services, or technology channel environments is preferred.

• Familiarity with ABM platforms such as 6sense and Demandbase.

• Knowledge of marketing automation tools like Pardot and Marketo.

• Experience with CRM systems, including Salesforce.

• Proficiency with event management platforms such as Cvent, Bizzabo, Splash, or similar tools.

• Experience in building or scaling a field marketing function.

• Bachelor’s degree in Marketing, Business, or a related field.

• 5+ years of experience managing marketing teams, including those with geographically distributed structures.

🏝️ Benefits

• Equal Opportunity Employer.

• Reasonable accommodations available for individuals with disabilities.

• Opportunities for professional development.

• Commitment to diversity, equity, and inclusion.

• Chance to work with AI-driven analytics, cloud solutions, cybersecurity, next-generation infrastructure, and digital transformation.

• Collaboration with global clients and teams.