Senior Director, Marketing Strategy

This is a fully remote position, open to applicants in Maryland.

📋 Description

• Collaborate with the Head of Global Marketing to enhance marketing effectiveness.

• Develop Blend’s market narrative, category positioning, differentiation, and thought-leadership strategy.

• Take ownership of the messaging framework utilized across campaigns, events, sales enablement, executive communications, and partner materials.

• Set editorial guidelines and governance across various regions, functions, and channels.

• Evaluate high-impact work, such as press releases, analyst responses, executive bylines, and launch narratives.

• Establish success metrics and create reports on business impact.

• Manage public business storytelling through earned media, thought leadership, and executive visibility.

• Advise on analyst relations strategy alongside the Head of Global Marketing and senior leadership.

• Transform client outcomes into credible evidence for buyers, analysts, and media.

• Convert growth priorities into structured, resourced annual and quarterly marketing plans.

• Own measurement frameworks and report to the executive team and board of directors.

• Guide marketing investment and trade-off decisions.

• Develop enablement and client-facing materials to support account discussions.

• Align events and partner initiatives with target accounts and the central storyline.

• Lead and nurture marketers in communications, content, design, and enablement.

• Mentor senior contributors and managers, set performance expectations, and cultivate a talent pool.

• Enhance shared knowledge, content reusability, and operational consistency across global teams.

• Manage alignment and engagement cadence for a distributed global team.

• Propel Blend’s AI-native marketing operating model and knowledge infrastructure forward.

⛳️ Requirements

• Proven experience in overseeing a significant segment of a marketing organization and being accountable for its outcomes.

• Expertise in brand management, corporate communications, or integrated marketing.

• Experience in earned media strategies.

• Familiarity with analyst relations.

• Strong editorial judgment, including skills in writing, editing, and mentoring others.

• Comprehensive knowledge across multiple marketing disciplines.

• Proficiency in the technology sector and technical storytelling.

• Ability to adapt quickly to the professional services sector or learn a new industry rapidly.

• Experience in managing marketing teams and recruiting senior personnel.

• Executive presence with a CEO and senior leadership team.

• Sound judgment to discern when to make decisions and when to escalate issues.

• Capacity to thrive in a dynamic, evolving business environment.

• Background in service-oriented businesses, technology sectors, and partner ecosystems.

• Practical, hands-on experience using AI in marketing.

• Experience in marketing across LATAM or EMEA, or working with diverse languages and regional purchasing behaviors.

• Involvement in rebranding, repositioning, or category-definition initiatives.

• Established connections with Forrester, Gartner, Everest Group, or similar organizations.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• 401K

• PTO

• Paid holidays

• Commuter benefits

• Spending accounts

• Life insurance

• Disability coverage

• Employee Assistance Programs (EAPs)