Director, Marketing AI – GTM Automation

This is a fully remote position, open to applicants in United States.

📋 Description

• Build and spearhead a marketing-driven team responsible for AI and automation within the go-to-market strategy.

• Develop the AI strategy for marketing's go-to-market initiatives and prioritize relevant use cases.

• Implement and manage systems that revolutionize the execution capabilities of marketing teams.

• Maintain a prioritized backlog of AI and automation use cases linked to revenue across the go-to-market funnel.

• Establish marketing-specific AI guidelines, data access protocols, human-review criteria, logging, and auditing processes.

• Collaborate with legal, security, and compliance teams on AI policies and associated risks.

• Oversee the architecture of the marketing technology stack, including integration layers, roadmaps, and AI components.

• Manage vendor selection, contractual agreements, and consolidation efforts while avoiding tool sprawl.

• Set standards for the design, construction, assessment, and deployment of AI agents and agentic workflows.

• Take ownership of output quality scoring, benchmarking, and regression testing initiatives.

• Develop skill libraries, prompt repositories, training programs, and coaching to enhance adoption.

• Recruit, nurture, and lead a team of GTM engineers along with specialists in marketing technology, operations, enablement, and governance.

• Define and report key metrics such as cycle-time reduction, output quality, cost-to-serve, pipeline, and revenue influence to the CMO and cross-functional leadership.

• Collaborate with demand generation, product-led growth, sales development, product marketing, branding, marketing operations, revenue operations, technology, sales, IT/security, and legal departments.

⛳️ Requirements

• Over 8 years of experience in marketing/go-to-market operations, marketing technology, growth, or a related area, with significant responsibility for systems impacting pipeline or revenue.

• More than 3 years of experience in leading and developing teams, ideally with a combination of technical and operational expertise.

• Proven experience managing a modern go-to-market/marketing tech stack, including Salesforce, Marketo, CDP platforms (Segment, Tealium, mParticle, Adobe Real-Time CDP), and analytics/orchestration tools (Snowflake, Looker, Tableau, Adobe Experience Platform).

• Practical knowledge of AI in go-to-market efforts, including frameworks for agents (LangChain, CrewAI, LlamaIndex), LLM platforms (Claude, OpenAI, Gemini), evaluation/observability tools (LangSmith, Braintrust), human-in-the-loop review processes, and prompt architecture methodologies.

• Demonstrated ability to translate strategy into implemented systems and foster adoption among teams not directly supervised.

• Strong cross-functional judgment and the ability to partner effectively with legal, security, sales, and product teams to ensure safe shipping.

• Preferred: Experience in establishing or scaling an AI/automation function within a larger marketing or broader go-to-market organization.

• Preferred: Familiarity with agent frameworks, orchestration platforms (e.g., n8n, Make), API/MCP integrations, and basic scripting (SQL, Python, or JavaScript).

• Preferred: Background in B2B or enterprise SaaS environments.

• Preferred: Experience in creating measurement and governance frameworks for AI in regulated or brand-sensitive contexts.

• U.S. work authorization requirements as specified by participation in E-Verify for all U.S.-based positions.

🏝️ Benefits

• Restricted Stock Units (RSUs)

• Employee Stock Purchase Plan (ESPP)

• Flexible time off

• Paid company holidays and sick leave

• Gender-neutral parental leave

• Grandparent leave

• Medical, dental, and vision insurance

• 401(k) retirement plan with company matching

• Life and disability insurance

• Health and dependent care Flexible Spending Account (FSA)

• Optional benefits (hospital, accident, critical illness)

• Employee Assistance Program (EAP)

• ARAG pre-paid legal services

• Nationwide pet insurance

• Cancer care program

• Global business travel medical insurance

• Home office allowance

• Mobile phone reimbursement

• Wellness coaching

• Wellness/gym reimbursement

• Fertility coverage

• Adoption and surrogacy reimbursement