Senior Director, Marketing Operations, Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the team in establishing marketing pipeline objectives in collaboration with Sales.

• Analyze factors that contribute to revenue and provide guidance to marketing leadership regarding investment strategies.

• Develop funnel models linking bookings and ARR targets to pipeline, engagement, and coverage goals.

• Initiate and manage an account-based attribution model utilized by Sales during pipeline assessments.

• Oversee the marketing performance scorecard that tracks metrics from brand awareness to account engagement and pipeline progression.

• Evaluate the return on investment for marketing initiatives and events.

• Direct campaign operations within HubSpot and Salesforce platforms.

• Manage the marketing technology stack, including its roadmap and budget considerations.

• Create account scoring, segmentation, and routing strategies that align with Sales coverage.

• Establish lifecycle, campaign naming conventions, and data standards.

• Develop and govern Marketing AI agents and GenAI workflows on Dataiku.

• Promote marketer adoption and report on productivity improvements.

• Utilize automation and agents to enhance team output without expanding the team size.

• Provide expenditure and performance data to inform planning and budgetary decisions.

• Conduct experiments and suggest quarterly budget distributions.

• Ensure performance data is accessible for self-service use.

• Manage data quality, privacy, consent compliance, and the responsible use of AI across the marketing function.

⛳️ Requirements

• Over 10 years of experience in marketing operations, analytics, or revenue operations within an enterprise B2B software organization.

• More than 4 years in a leadership role overseeing teams.

• An attribution model successfully implemented that garnered trust and usage from Sales.

• Developed account-based measurement in collaboration with Sales, focusing on target account engagement and buying-group progression.

• Practical experience with attribution and AI agents or GenAI workflows in a production environment.

• Familiarity with tools such as Salesforce, HubSpot, 6sense, Clay, Gong, Snowflake, or similar platforms.

• Experience working across various regions with diverse levels of data and process maturity.

• Proficient in using data to influence strategy and investment decisions.

• Capable of persuading senior stakeholders through data-driven insights.

• Established credibility with both engineers and regional marketers.

• Understanding of governance, privacy, consent compliance, including GDPR, and responsible AI practices.

🏝️ Benefits

• Opportunities for personal growth.

• Commitment to equal opportunity employment practices.

• Support for reasonable accommodations.