Head of MarTech – Growth

This is a fully remote position, open to applicants in Germany.

📋 Description

• Oversee the deployment and management of HubSpot as the primary CRM and marketing automation system.

• Create and maintain the technological infrastructure that connects marketing, sales, and customer success platforms.

• Choose and implement AI solutions for identifying prospects, enriching data, and automating pre-qualification processes.

• Set up, configure, execute, monitor, and enhance automated AI-driven campaigns and workflows.

• Manage the structured and automated transfer of generated and pre-qualified leads to the Sales team.

• Select, integrate, and oversee AI-enhanced sales and marketing applications.

• Assess the commercial value and ROI of potential tools before they are put into use.

• Develop attribution models and reporting systems.

• Convert data insights into actionable recommendations for the CEO and other functional leaders.

• Conduct tests and refine growth experiments and automation strategies.

• Analyze cohort, retention, and expansion-revenue metrics to uncover segments and opportunities.

• Present data-driven insights and recommendations to the CEO on a quarterly basis.

• Pilot AI agents and automation in lead generation and pre-qualification processes.

• Foster internal AI literacy within the growth and marketing teams.

• Establish responsible AI protocols, ensuring GDPR compliance, data privacy, accuracy checks, and human oversight.

• Collaborate with Sales, Customer Success, and Product teams on shared definitions and lead transfer processes.

• Act as the technical and data support for Sales and Marketing leadership.

⛳️ Requirements

• Fluency in English and German (mandatory).

• A minimum of 5 years of experience in growth, MarTech, or marketing operations.

• Hands-on experience with HubSpot implementation.

• Demonstrated ability to build and manage automated lead generation and pre-qualification systems.

• Strong technical proficiency with CRM/automation platforms, APIs, webhooks, integrations, and data pipelines.

• Experience in selecting, implementing, and managing AI-driven sales and marketing tools.

• Strong analytical skills, including attribution modeling, campaign analysis, and reporting.

• Practical understanding of AI/automation tools for go-to-market strategies, with awareness of GDPR regulations.

• Ability to operate within a clearly defined technical and operational scope and transfer commercial ownership to Sales.

🏝️ Benefits

• Annual bonus (in addition to base salary).

• Equity options, when applicable.

• Full-time employment at 100%; part-time salaries adjusted on a pro-rata basis.

• An inclusive workplace with equal employment opportunities.

• Accommodations available during the recruitment process.