Senior Director, Marketing Measurement & Analytics

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Oversee the design, execution, and ongoing refinement of Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) models within a flexible build-or-buy hybrid framework.

• Ensure alignment of marketing measurement capabilities with business objectives, maintaining data integrity, accuracy, and scalability.

• Modify marketing measurement strategies in response to market trends and technological innovations.

• Advocate for MMM and MTA insights during the annual budgeting process, forecasting, and tactical investment evaluations.

• Collaborate with Development, Brand Marketing & Audience Strategy, Performance Marketing, and Finance to refine campaign strategies and evaluate their financial implications.

• Lead a high-achieving team of 8-12 data scientists and analysts, promoting innovation, cooperation, and professional development.

• Remain up-to-date with industry best practices and emerging tools.

• Initiate A/B testing and incrementality lift testing across digital, social, and traditional media channels.

• Enhance marketing strategies to achieve measurable improvements in ROI.

• Create real-time dashboards and reporting solutions for leadership and cross-functional teams.

• Deliver strategic recommendations to senior leadership.

• Work alongside Finance to evaluate the financial outcomes of marketing strategies.

• Carry out various other job functions as assigned.

⛳️ Requirements

• A Bachelor's degree is required in Marketing, Data Science, Statistics, or a related discipline.

• An MBA or a master’s degree is preferred in Marketing, Data Science, Statistics, or a related field.

• A minimum of 10 years of combined experience in marketing analytics or data science.

• At least 5 years in a leadership position within a large matrixed organization.

• Preferred experience managing teams and budgets exceeding $2M.

• Technical expertise in developing and/or acquiring MMM solutions is required.

• Experience with MTA solutions is preferred.

• Advanced proficiency in Google Analytics, SQL, Python, and R.

• Familiarity with Nielsen, Neustar, or Tableau.

• Proven ability to influence senior executives and collaborate across functions to promote data-driven decision-making.

• Capability to lead a team of 8-12 data scientists and analysts.

• Proficient in developing, implementing, and enhancing Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) models.

• Experience with A/B testing and incrementality lift testing initiatives.

• Skilled in developing real-time dashboards and reporting solutions.

• Full-time role eligibility for the listed benefits.

🏝️ Benefits

• Core Medical Coverage: affordable, low deductible Medical, Dental, and Vision Insurance plans.

• 401K Retirement Plan with a 7% Employer Contribution.

• Generous Paid Time Off.

• Maternity / Paternity Leave.

• Infertility Treatment Program.

• Adoption Assistance.

• Education Assistance.

• Enterprise Learning and Development.