Senior Director, Marketing AI Transformation

This is a fully remote position, open to applicants in Michigan, +2 more states.

📋 Description

• Transform the marketing AI strategy into a functional production capability.

• Take charge of the design, development, versioning, and governance of AI skills and agents that support comprehensive marketing workflows.

• Lead and expand a team of AI engineers while actively engaging in development tasks.

• Transition the prioritized AI use-case portfolio into delivered, measurable capabilities within established timelines and quality benchmarks.

• Manage engineering and data science dependencies, defining interfaces, sequencing, and accountability.

• Provide full workflows from initial brief to channel-ready output across demand generation, content and creative, lifecycle, web and personalization, as well as audience and measurement.

• Collaborate closely with marketing teams to comprehend workflows and promote adoption.

• Create repeatable checks for legal, privacy, accessibility, and content-integrity compliance.

• Set up engineering governance, ownership, versioning, reviews, quality monitoring, cost management, and guardrails.

• Design for portability to prevent platform lock-in.

• Evaluate pipeline contributions, redeployed hours, time-to-insight, adoption rates, and quality.

• Work in partnership with enterprise engineering, IT, and commercial and revenue operations.

⛳️ Requirements

• Practical experience in architecting and delivering production AI applications, including agentic workflows, skill and context engineering, orchestration, retrieval, and integration of tools and APIs.

• Profound understanding of B2B marketing and the technology that supports it, encompassing demand generation, campaign and content operations, lifecycle, segmentation, web and personalization, and attribution.

• Strong technical background in data engineering, analytics engineering, business intelligence, or software engineering.

• Experience with data pipelines, modern data platforms and warehouses, scale, quality, and governance.

• Proven history of building a capability or platform from the ground up and scaling it for sustained use.

• Experience in leading engineers as a hands-on builder-leader.

• Demonstrated ability to deliver results through influence and collaboration across teams not directly managed.

• Good judgment regarding quality, risk, and governance in production AI.

• Bachelor’s degree or equivalent practical experience.

• Preferred: hands-on experience with the martech and marketing-data stack along with B2B demand generation and lifecycle marketing.

• Preferred: familiarity with marketing automation, CRM, web and content platforms, BI, and data-transformation tools.

• Preferred: data science experience in areas such as propensity, attribution, or segmentation modeling.

• Preferred: experience in a regulated or high-accuracy sector.

• Preferred: history of delivering AI or automation capabilities that have been widely adopted.

🏝️ Benefits

• Flexible work arrangements, including the option to work from anywhere for up to 8 weeks each year.

• Ongoing learning and skills development through the Grow My Way program.

• Flexible vacation policy.

• Two company-wide Mental Health Days off.

• Access to the Headspace app.

• Retirement savings plan.

• Tuition reimbursement program.

• Employee incentive programs.

• Resources for mental, physical, and financial wellbeing.

• Two paid volunteer days off each year.

• Opportunities for pro-bono consulting projects.

• Participation in Environmental, Social, and Governance (ESG) initiatives.

• Health, dental, vision, disability, and life insurance programs.

• 401k plan with company matching contributions.

• Competitive vacation, sick, and safe paid time off.

• Paid holidays, including two company mental health days.

• Parental leave policy.

• Sabbatical leave options.

• Optional hospital, accident, and sickness insurance fully paid by the employee.

• Optional life and AD&D insurance fully paid by the employee.

• Flexible Spending and Health Savings Accounts.

• Fitness reimbursement program.

• Employee Assistance Program availability.

• Group Legal Identity Theft Protection benefit fully paid by the employee.

• Access to a 529 Plan.

• Commuter benefits.

• Assistance for Adoption & Surrogacy.

• Employee Stock Purchase Plan.